Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Vertical Marketing Manager - Institutions

Layerzerolabs · New York City

LayerZero

The Future is Omnichain.

 

ABOUT THE ROLE

LayerZero builds infrastructure so any asset, application, or company can use crypto rails at internet scale. We’re reinventing how value moves online by solving for interoperability amongst blockchains – a problem we believe the world will value in trillions.

We’re looking for a Vertical Marketing Manager – Institutions to create the content and campaigns that help banks, asset managers, fintechs, and other enterprise audiences understand and adopt crypto. You’ll produce the materials that make it into boardrooms, get forwarded to decision-makers, and shape not just how institutions think about tokenization, digital assets, and blockchain integration, but how they implement it. 

This is a content-driven role with a clear goal: find the right institutional audiences, care what matters to them, and deliver targeted campaigns and events that lead to action. You’ll work closely with Business Development and Investor Relations to refine messaging through real sales conversations, create assets for every stage of the funnel, and influence legacy institutions to tokenize the right way.

WHAT YOU’LL DO

  • Produce Best-in-Class Institutional Content

    • Develop and deliver case studies, research reports, explainer decks, solution briefs, whitepapers, and sales enablement materials tailored for banks, asset managers, fintechs, and other institutional stakeholders. This content should be the type of material that gets forwarded around by your friends still in tradfi.
    • Distill complex technical capabilities into language that resonates with more risk-conscious, ROI-focused decision makers.

    Be the voice of institutional audiences

    • Plan and execute targeted marketing initiatives,  from thought leadership series to data-driven reports that showcase how financial institutional are (or should) think about tokenization, managing digital assets, and incorporating crypto rails into their businesses.
    • Work with BD and IR teams to ensure they have the right assets for every stage of the sales cycle. This role should be responsible for trying out content, developing an opinion about what is landing, helping the BD team test it in a sales funnel, and using those insights to reinforce success in the market.
    • Plan and support LayerZero’s participation in key events, roundtables, and forums that drive institutional conversations both online and in person.

    Be Obsessed with Data

    • Be curious finding interesting insights that go beyond the basic 101 content. You should be comfortable working with data or data teams to back every claim with real-world usage data, industry benchmarks, and credible sources. 
    • This role will be responsible for helping “train the trainer”, helping individuals at more traditional companies not just understand where the industry is headed but be able to articulate it back to their less savvy coworkers, clients or peers.

    Measure Impact and Iterate

    • Track asset usage, campaign performance, and content engagement to continuously improve quality and effectiveness. We expect this person to test out new channels and strategies, so should quickly develop an opinion on what works or doesn’t.

ABOUT YOU

  • 3-5 years of experience in product marketing, content marketing, or sales enablement with a focus on institutional finance, fintech, or crypto strongly preferred.
  • Ability to produce high-quality, multi-format content for technical or regulated audiences.
  • Exceptional writing skills, able to craft content that is precise, credible, and persuasive for C-suite and technical decision-makers.
  • Highly organized, with the ability to prioritize multiple deliverables and meet tight deadlines.
  • Comfort working cross-functionally in a fast-paced, high-performance environment.
  • A genuine interest in the intersection of crypto and institutional finance, and the trends shaping adoption.

 

Equal Opportunity Employer

LayerZero Labs is committed to fostering a diverse and inclusive workplace. LayerZero Labs is an equal opportunity employer and does not discriminate on the basis of race, national origin, religion, gender, gender identity, sexual orientation, marital status, protected veteran status, disability, age, or any other legally protected status.

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