Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

3D Designer

Landor · Cincinnati

Landor is looking for a 3D Designer to join our Cincinnati studio. Could this be you?  

We are Landor, part of WPP

World-leading brand experts, 
underpinned by the most expansive strategic & creative capabilities in our category.

We make brands more valuable and less vulnerable.

We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes. 

Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

 

We are looking for a Designer for the environments that house, hold, and accommodate experiences. These experiences incorporate physical, human, and digital elements each derived from the essence of the brand, engaged in the needs and desires of shoppers, guests and users (the public and associates alike), and generally motivated by a commercial ambition. As a member of the Landor creative team, we collaborate in the design of every aspect of physical environments for retail, hospitality, services, and entertainment. 

  • You will enhance brand experiences through the development of 2D and 3D consumer-facing design. 
  • You will assist on medium to large projects with a creative vision that involves and requires multiple specialized disciplines and individuals. 
  • You will create both independent, original design solutions and developing the design work of others.

What you’ll need 

  • 2-5 years of experience designing retail spaces, trade shows, exhibitions, hospitality environments, etc.
  • Creativity and new ideas
  • A natural desire to be among the best and to become your best self; you are ready to learn, grow, and hope to design everything in your career
  • The humility to learn from others
  • Individuals that aspire to contribute to Bold Thinking to help create better outcomes for our clients, Landor and ourselves
  • The ambition to create big ideas and engage creativity
  • Familiarity with branding and the latest trends shaping our world of commerce, and branded experiences within retail and commercial environments
  • Familiarity with design thinking and its benefits on creativity and business
  • A love for architectural design for form, flow, volume, and tensions
  • Appreciation of furniture, its design, construction and materiality
  • An understanding of lighting and its effects on our eyes, minds, and moods; interest in lighting technique and fixture construction 
  • A fascination with the presentation of merchandise and the experience of service
  • Working knowledge of materials and construction processes and details
  • The ability to plan, enhance, and section
  • Interest in the next generation of visualization of designed environments and experiences: AR & VR
  • Command of the common tools of our trade:
    • Pens, pencils and tracing paper
    • AutoCad
    • Sketchup & Vray or other Hi-res rendering engine
    • Adobe creative suite
  • Hand drawing and sketching skills are highly valued in this studio

 

 We offer a competitive benefits package, click WPP Benefits for more details.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.



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