Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Account Executive

Kenko · Bengaluru

Kenko is an AI-powered CRM built for the fitness and wellness industry.
We serve a wide range of businesses including yoga studios, Pilates centers, gyms, CrossFit facilities, spas, saunas, massage studios, and modern wellness centers such as cryotherapy, red-light therapy, chiropractic clinics, and physical therapy practices.
Our mission is simple but ambitious: to power 100,000 fitness and wellness businesses across the United States and help them thrive in their local markets.
Kenko delivers an integrated platform that combines four key product categories:
Marketing – Automates customer communications and campaigns
Operations – Manages scheduling, billing, and reporting
Member Experience – Websites, mobile apps, and self-service check-in systems
AI Assistants – Automated customer support and sales inquiry management
Kenko is an AI-powered CRM built for the fitness and wellness industry.
We serve a wide range of businesses including yoga studios, Pilates centers, gyms, CrossFit facilities, spas, saunas, massage studios, and modern wellness centers such as cryotherapy, red-light therapy, chiropractic clinics, and physical therapy practices.
Our mission is simple but ambitious: to power 100,000 fitness and wellness businesses across the United States and help them thrive in their local markets.
Kenko delivers an integrated platform that combines four key product categories:
Marketing – Automates customer communications and campaigns
Operations – Manages scheduling, billing, and reporting
Member Experience – Websites, mobile apps, and self-service check-in systems
AI Assistants – Automated customer support and sales inquiry management
Our history and background
Our leadership team has worked at elite organizations and startups like JP Morgan, Uber, Shiprocket, BrowserStack, and MagicPin; and is passionate about making physical and mental health more accessible.
We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts (Pallav Nadhani); and leaders from companies like Meta, Gitlab, Freshworks & CleverTap.

How We Approach Sales at Kenko?

  • At Kenko, we don’t “pitch products.” We start meaningful conversations.
  • Our sales approach is built on genuine curiosity and a deep understanding of our customers’ businesses. We listen before we speak, connect before we sell, and guide rather than push.
  • By combining empathy with insight, we help business owners make confident decisions. Sales at Kenko is relationship-driven, insight-led, and built for long-term partnerships.
  • If this is how you approach sales, you’ll thrive here.
  • Why Join the Sales Team at Kenko?

  • Industry-leading compensation — paid at the level of the top 5% of Account Executives
  • Uncapped commissions
  • Short sales cycles (3–6 weeks)
  • A powerful AI-forward product designed to outcompete legacy platforms
  • Highly supportive product and leadership teams committed to helping you win deals
  • Work directly with a CEO who deeply understands and values sales (closed the first 50 customers personally)
  • The Role

  • We are looking for high-energy, entrepreneurial Account Executives who thrive in building markets from the ground up.
  • You have experience selling to small business owners and understand how quickly trust, clarity, and momentum drive decisions.
  • You know how to:
  • Build rapport quickly
  • Run strong discovery conversations
  • Deliver compelling product demos
  • Create urgency and close confidently
  • This is a hybrid sales role combining field selling and virtual engagement. You will own your territory like a business — building a network of customers, referrals, and strategic partnerships.
  • If you’re competitive, resourceful, and relentlessly focused on results, we’d love to meet you.
  • What You Will Do?

  • Exceed sales targets through disciplined execution and accountability
  • Sell through a hybrid model — studio visits, local events, and virtual meetings
  • Generate your own pipeline through prospecting, outreach, and referrals
  • Conduct strong discovery calls and high-impact product demos
  • Build deep relationships with customers and convert satisfied clients into referral sources
  • Partner with onboarding and implementation teams to ensure seamless customer launches
  • Run targeted multi-channel outreach campaigns (email, phone, social)
  • Visit 5–10 businesses in your city every week to generate opportunities
  • Develop relationships with community leaders and strategic partners
  • Maintain an organized and accurate pipeline using Salesforce
  • Consistently meet and exceed monthly quotas and KPIs
  • What You Need to Succeed?

  • 2+ years of full-cycle sales experience, ideally with hybrid (in-person + virtual) selling
  • Demonstrated track record of consistently exceeding sales targets
  • Strong hunter mentality with experience in outbound prospecting and cold calling
  • A customer-first mindset and the ability to build trust quickly with small business owners
  • Highly coachable, curious, and growth-oriented
  • Strong organizational discipline and follow-through
  • Comfort adopting new technology and AI-driven tools
  • Genuine interest in the fitness and wellness industry
  • Experience using modern sales tools such as HubSpot, Zoom, Fireflies, PhoneBurner, ChatGPT, Lavender, Regie.ai, or similar platforms
  • Bachelor’s degree or equivalent experience