Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Licensed Insurance Agent

Kemper · Columbus, Mississippi

Location(s)

Columbus, Mississippi

Details

Kemper is one of the nation’s leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe that a high-performing culture, combined with valuable opportunities for personal development and professional challenge, and a healthy work-life balance, can be highly motivating and productive. Kemper’s products and services are making a real difference to our customers, who have unique and evolving needs. By joining our team, you will help provide an experience to our stakeholders that delivers on our promises.

Role: Licensed Insurance Sales Agent (with sign-on bonus and uncapped commissions).  

Employment Type: Full-Time with Benefits  

Work Arrangement: Field Role 

Career and Opportunity:

Kemper is a diversified insurance holding company that has been in business for over 100 years. We are firmly committed to serving the insurance needs of modest-income families. Our strength lies in our dedication to frequent personal home visits with new and existing customers to collect premiums, conduct sales of new policies, and address other service needs. 

Kemper Life is actively seeking licensed agents to join our field sales teams. As a licensed insurance agent, you will be assigned an established book of business that provides prospecting opportunities for new sales and immediate income through a collections commission for premiums collected each month. With Kemper’s pay-for-performance compensation model, agents have the opportunity to determine their own income. As your book of business expands, so does your earning potential. Exceptional performance is also recognized through awards, prizes, and company-sponsored trips. 

If you’re passionate about serving the underserved, this is the career for you. Our agents gain personal satisfaction and community prestige by performing meaningful work that helps clients protect the people and property they cherish. 

Benefits:

Kemper offers competitive benefits, including: 

  • Major Medical and Dental Insurance 
  • Group Life Insurance 
  • Short-Term & Long-Term Disability 
  • 401(k) with Company Match 
  • Paid Vacation 
  • Employee Stock Purchase Program 
  • Great work-life balance. Benefit from autonomy in managing your customer visits and premium collection schedule 
  • Career growth and promotional opportunities  

Licensed Agent Bonus Program 

Through Kemper’s Licensed Agent Bonus Program, new agents who are licensed to sell all Kemper Life Products will be eligible for up to $4,750 in bonuses during their first year.  

  • $750 bonus when hired and assigned to an agency 
  • $1,500 bonus after six production months 
  • $2,500 bonus after 12 production months 

*To qualify for these bonuses, agents must maintain a $200 average monthly issued premium and be an active employee in good standing. Agents must be fully licensed to sell all Kemper Life products in his/her resident state. The Licensed Agent Bonus Program is not available to rehires or agents with temporary licenses.  

Responsibilities: 

Day-to-Day Activities

  • Coordinating home visits and conducting sales presentations, recommending products, and closing new sales 
  • Prospecting for new sales opportunities 
  • Maintaining strong customer relationships by collecting premiums on a pre-arranged schedule that you determine 
  • Responding promptly to service requests such as beneficiary changes, claims, and loans 
  • Record keeping, accounting for money collected, and processing policy paperwork 

Agent Expectations: 

  • Grow the assigned territory through new sales 
  • Build strong working relationships with customers 
  • Devote the time necessary to fulfill the responsibilities of the role 
  • Pursue continuous professional development in insurance products and sales effectiveness 

Minimum Qualifications:

  • Must be fully licensed to sell all Kemper Life’s products (Life, Health, P&C) 
  • Customer service experience 
  • Must be at least 18 years of age 
  • Valid driver’s license with required auto insurance coverage 
  • Dependable vehicle for daily travel 
  • Ability to pass a background check, motor vehicle report, and drug screening 
  • Authorization to work in the United States 

Opportunity is knocking. Don’t let it pass you by!

Kemper is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other status protected by the laws or regulations in the locations where we operate. We are committed to supporting diversity and equality throughout our organization, and we work diligently to maintain a workplace that is free from discrimination.

Kemper does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Kemper, and Kemper will not be obligated to pay a placement fee.

Kemper will never request personal information, such as your social security number or banking information, via text or email. Additionally, Kemper does not use external messaging applications, such as WireApp or Skype, to communicate with candidates. If you receive such a message, delete it.