Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Analytics Engineer

Kardfinancialinc · Remote

Kard is transforming customer loyalty with our rewards-as-a-service API platform. We empower our partners, from neobanks to financial institutions and beyond, to offer tailored rewards that celebrate customers' daily transactions. Backed by $30M from industry-leading investors and seasoned experts, we are reshaping the future of customer engagement.

About the Role

As a Senior Analytics Engineer at Kard, you will be the go-to expert for turning data into impactful business intelligence tools and visualizations. You'll leverage your strong SQL, dbt, and visualization skills to build dashboards, reports, and analytics solutions that empower our go-to-market teams and external merchant partners to make data-driven decisions. You'll spend most of your time on BI work—designing intuitive visualizations and translating complex data into clear, actionable insights—while collaboratively maintaining and growing an existing foundation of well-structured, reusable data models. This position is ideal for someone who loves the craft of building useful, beautiful data products with an eye toward long-term sustainability, all while embodying Kard's values of initiative, humility, and openness.

Responsibilities

  • Data Infrastructure and Analytics Engineering: Build and maintain robust data models using dbt, ensuring data accuracy and accessibility across the organization through automated processes and improved data quality checks
  •  Business Intelligence and Reporting: Design and migrate dashboards and reports to modern BI tools like Count, translating complex data requirements into clear visualizations that support merchant and issuer success.
  • Merchant and Issuer Analytics: Develop analytical frameworks for merchant segmentation, performance metrics, and campaign measurement, providing insights that drive strategic decisions and optimize partner relationships.
  • Cross-Functional Collaboration: Partner with sales, account management, and product teams to understand data needs, scope technical solutions, and deliver analytics that directly support revenue growth and operational efficiency.
  • Technical Leadership and Process Improvement: Lead pitch development and technical investigations, identifying opportunities to improve data workflows, reduce costs, and enhance the scalability of analytics infrastructure.

Desired Skills

  • Strong proficiency in SQL, with a preference for Databricks experience.
  • dbt familiarity
  • Demonstrated expertise in BI visualization tools
  • Proficiency in Python, with a preference for PySpark experience.
  • Exceptional communication skills with the ability to translate complex data insights into compelling narratives for non-technical stakeholders.
  • A strategic thinker with a product mindset, capable of understanding and aligning data insights with broader business objectives, while proactively addressing the details.
  • Humility and openness, with the ability to seek out, learn from, and adapt to diverse perspectives, achieving the best outcomes.

 

Remote - USA Pay Range
$130,000$150,000 USD
Why Join:

Kard recognizes the unique value each of us brings to our collective success. As part of our remote-first team, you'll have the autonomy to influence our trajectory, actively contributing to the growth of our business and the evolution of our company culture. By embodying our core values of Initiative, Openness, and Humility, you will not only witness but directly foster an inclusive and dynamic work environment, from the executive level down.

Our competitive benefit plan includes:
  • Flexible PTO, with a minimum requirement to take one day off a quarter, ten days a year, promoting mental well-being
  • Observance of 11 Federal Holidays, plus an additional day each for Black Friday and Christmas Eve (US employees only)
  • Health, Dental and Vision Insurance
  • 401k with employer match (US employees only)
  • Coworking space and WFH setup reimbursement
  • Company Offsites two times per year for planning, team-building, and networking
Kard is an equal opportunity employer and we actively encourage applicants of all genders, backgrounds, and experiences to apply. We believe that diverse perspectives enrich our workplace and drive our success.