Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Culture and insights

Karcher · United States

Culture and insights

Working together for more WOW – joining forces to make a real difference.

Our culture of WOW

Purpose

There are the big WOWs that turn the whole world upside down. And then, of course, there are the small WOWs that remind us of the magic that is all around us every day. Big or small, every WOW is both extraordinary and unique. Just as unique as our purpose, which shows us "Kärchers" the deeper meaning of what we do, again and again. Because, after all, we have a lot to do together to make the world a little cleaner. What exactly is driving our "Kärcher purpose"?

You can read more about it here.

Diversity and inclusion

A WOW does not differentiate between origin, gender identity, sexual orientation, age, physical or mental abilities, religion, world view, or tradition. Here, everyone is invited to put their heads together, to inspire each other and to join forces to create greater things.

We have even put this in writing: in signing the "Diversity Charter", we have committed ourselves to welcoming every single WOW.

Sustainability

We want the world of tomorrow to have even more reasons to say "WOW". That is why we promise all our employees, applicants and customers that we take responsibility for people, the environment and society in everything we do.

You can read more about our sustainability strategy here.

Values

Our company culture is deeply rooted in our values. They are the foundation upon which we build our success. Trust, Curiosity, Courage, Passion and Responsibility are our core principles that shape our daily interactions. Our values form the basis for sustainably and successfully shaping the future of our company. They serve as a guide and provide orientation. They give us direction for how we interact with each other at Kärcher and how we can work together in the best possible way – across all management levels, positions, departments, and locations.

Insights

WOW jobs in Engineering

WOW jobs in IT

WOW jobs in Production

WOW jobs in Finance & Controlling

WOW jobs in Sales

WOW jobs in Service

For even more WOW insights, check out our feed! Scroll through our behind-the-scenes stories, get inspired by new Kärcher projects and pick up a few career tips from our trainees and work-based degree students.

Employer reviews

At Kärcher we give people the freedom simply to do, be creative, go faster... The freedom to stumble sometimes, but then to get up and courageously try something new again. What are others saying about the "Way of WOW" on kununu and glassdoor? Have a look here:


What our Kärchers say

Good, better, WOW: over 14,000 people took part in our Kärcher Global Employee Survey in 2025. This shows how strongly we identify with the WOW, as something we are all striving to constantly develop.

„I get along well with my colleagues.“

„I believe strongly in our products and services.“

„I really enjoy working at Kärcher.“

„Kärcher is environmentally responsible.“

„Kärcher is socially responsible.“

„My work schedule allows sufficient flexibility to meet my personal and family needs.“


WOW seals

Contact

Alfred Kärcher SE & Co. KG

Alfred-Kärcher-Strasse 28-40
71364 Winnenden / Germany

P.O. Box 160
71349 Winnenden / Germany

Tel. +49 (0) 7195 / 14-0

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