Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Onsite Sales Counselor

KB Home · Justin, TX, US

About KB Home

KB Home is one of America's largest and most trusted homebuilders, with nearly 700,000 quality-homes built over our more than 65-year history. Operating across 21 divisions in 9 states, we don’t just build houses we create places where families can make a lifetime of memories. At KB Home, our foundation is our people. We foster genuine relationships with our customers throughout their homebuying journey, while our employees bring passion and purpose to work every day. Our shared culture of customer obsession drives our mission to make homeownership attainable for all.

The Opportunity

We are looking for a dynamic and driven New Home Sales Counselor to join our team. (No real estate license required.) In this role, you will have the opportunity to meet with prospective buyers, communicate the benefits of our newly constructed residential homes, and close sales with the ultimate goal of creating satisfied customers.

Key Responsibilities

  • Welcome visitors and provide them with literature, point-of-sale information, and handouts.
  • Respond to customer requests for further assistance or information.
  • Demonstrate models, homes, and home sites, discussing floor plans, general construction, and options.
  • Overcome sales objections and close the sale, ensuring customer satisfaction.
  • Receive offers and refer questions about financing to our preferred lender (KBHS).
  • Document sales transactions, follow up on loan applications, and monitor sales and cancellations.
  • Conduct weekly follow-up calls with buyers until the home closes.
  • Ensure all sales models and the entire community are properly maintained and clean.
  • Keep marketing materials updated and ready for distribution.
  • Generate 50% of new prospects through networking, referrals, and effective follow-up.
  • Create and utilize competitive market analysis (CMA) and other data-driven tools to sell homes.
  • Contact real estate brokers and conduct presentations to attract them to our communities.
  • Host grand openings and community events.

What You Bring

  • High school degree or equivalent required; Bachelor's degree preferred.
  • Previous sales experience required; new home sales experience preferred.
  • Previous experience using social media to drive sales traffic strongly preferred.
  • Ability to connect with people and develop and maintain professional relationships.
  • Action-oriented with the drive to push sales to successful closure.
  • Customer-centric approach, seeking solutions from the customer's perspective.
  • Strong verbal and written communication skills, with the ability to communicate accurately and persuasively.
  • Ability to work within a team setting, inclusive of others' ideas, and a willingness to cooperate.
  • Quick and accurate decision-making based on facts, data, and metrics.
  • Proficient in Microsoft applications, including Word, Excel, PowerPoint, and Outlook. Experience with customer relationship management software.

Requirements

  • Flexible schedule availability, including evenings, weekends, and holidays.
  • Conduct business in a professional and ethical manner to reinforce goodwill and profitability for the company.
  • The ideal candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation. 
  • Ability to stand or sit for extended periods.
  • Ability to move about work location.
  • Ability to drive/travel as needed with valid driver's license due to local travel between communities. 
  • Ability to walk up and down stairs.
  • Ability to observe details at close range and communicate information so others will understand.
  • Ability to transport and move up to 20 lbs and move as needed (for roles in Construction/Customer Service/IT/Land/Marketing/Sales/Studio).   
  • Periodically works in outdoor weather conditions (for roles in Construction/Customer Service/Land/Sales).
  • This position is located in the field at a community within the division. Location is to be determined. #LI-onsite

Base Pay Rate

The KB Home Difference

Join us and become part of a team where innovation, sustainability, and an unwavering commitment to customer satisfaction drive everything we do — and where people truly matter.

 

As a KB Home team member, you’ll experience:

• A culture defined by customer obsession and collaboration.• The satisfaction of helping families achieve their dream of homeownership.• Opportunities for growth and development within a nationally recognized company.

 

Visit our career site to learn more about working at KB Home and joining our team.

 

KB Home wants prospective employees to protect themselves from fraudulent activity. Legitimate communication will only come from email addresses ending in @kbhome.com or through our applicant tracking system, iCIMS, using @icims.com or @talent.icims.com domains.

 

KB Home and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. 

 

 

KB Home is an Equal Opportunity Employer