Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Media Strategist

Jungroup · New York, NY

Verve For Advertisers is a technology company that empowers brands and agencies to connect moments of discovery and drive measurable outcomes across screens.

As part of Verve, we've unified the company's demand-side offering, bringing together the largest on-site search intent dataset outside of walled gardens, direct SDK integrations with top apps, alongside data partnerships with 3M+ websites and LLMs. Our technology captures both what consumers do and why they do it, delivering high-fidelity audiences, insights, and activation across premium omnichannel inventory.

We are looking for a Media Strategist to join our growing Sales Strategy team. This person will play a critical role in shaping Jun Group’s go-to-market efforts by developing strategic media recommendations, pricing plans, and storytelling frameworks that drive revenue across both managed service and programmatic deals. The ideal candidate is both analytical and creative—comfortable working in a fast-paced, deadline-driven environment and collaborating across departments to bring smart, impactful solutions to life. This is a high-impact, cross-functional role for someone who’s detail-oriented, curious, and passionate about digital advertising.

Responsibilities include

  • Conceptualize and produce omnichannel advertising strategies for the world’s best-known brands and advertisers
  • Develop sales playbooks, collateral, and pitch frameworks to help scale IO-based and programmatic GTM strategies
  • Coordinate with Ad Ops team to provide invaluable pitch data and ensure seamless campaign launches
  • Draft client-facing communications and strategies to support sales team objectives in timely manner
  • Analyze consumer behavior, market trends, and performance data to inform campaign strategies
  • Act as a consultant for the sales team with expertise at the HoldCo, agency, account, and vertical levels
  • Implement strategic positioning and storytelling, translating complex ideas into compelling narratives that drive engagement
  • Build pricing strategies that align with brand equity, campaign goals, and competitive benchmarks

Here are a few indicators that you're the right person

  • You’re passionate about digital media
  • You love to learn and you’re not afraid to work hard
  • You thrive in a deadline-driven world
  • You are a visual storyteller with an eye for design and slide structure
  • You’re an excellent writer and communicator
  • You excel at time management, organization, and structural planning
  • You’re a strategic thinker, always considering the bigger picture
  • You’re curious, determined, detail-oriented, and collaborative

Requirements

  • 2+ years of experience in brand strategy, marketing, or positioning, ideally in a digital advertising environment
  • Experience with both managed-service and programmatic campaigns is a plus
  • Mastery of PowerPoint, Excel and Google Suite
  • Excellent slide design and layout sense
  • Strong professional writing skills
  • Outstanding organizational skills and attention to detail
  • Flexible and able to juggle multiple projects with tight deadlines
  • Exceptional communication skills and a collaborative, solutions-oriented mindset
  • Photoshop experience is a plus as design work might be required

Some company benefits include

  • Competitive salary + performance bonuses
  • Health, dental, and vision insurance, plus mental health resources
  • 401(k) match and generous PTO
  • Hybrid work environment (NYC office)
  • Free lunch for onsite team members in NYC
  • Volunteer Opportunities
  • Opportunities for professional development in a high-growth ad tech company

Greater NY-area Residents: We currently have a hybrid remote work policy. All Verve For Advertisers employees living within a 90-minute (one way) commute of our NYC office are expected to be in the office three days per week.

Salary Range: $60,000 - $70,000, plus incentive pay

We’re open to allowing the right person to learn our industry on the job. We welcome diversity and non-traditional paths into all of our roles. We believe in hiring the right person as opposed to the right combination of keywords.