Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Paid Media Director

Jellyfishcareers · São Paulo

At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

We seek a results-driven and experienced Sr Paid Media Director to join our global team. This pivotal role leads our Paid Media department, spearheading innovative campaigns across Programmatic, Search, Social, Connected TV (CTV), Digital Out of Home (DOOH), and beyond. As a key leader, you will drive exceptional client outcomes, foster innovation, and consistently inspire a high-performing team to exceed goals.

Responsibilities

  • Champion collaboration across local and international teams to ensure seamless communication and unified success.

  • Build and nurture positive, professional, collaborative working relationships with clients, colleagues, and third-party suppliers.

  • Nurture and develop media professionals across all career levels, including basic media skills and advanced media account management.

  • Oversee a diverse portfolio of digital campaigns, providing strategic guidance to ensure the team consistently surpasses client expectations and KPIs.

  • Lead the production and delivery of client-facing reports, studies, and presentations aligned with Jellyfish’s standards for excellence.

  • Collaborate with Media Strategy and Client Management teams to develop innovative and data-driven solutions for our clients.

  • Drive efficiency and continual improvement by refining workflows and best practices across all workflows.

  • Uphold and model Jellyfish’s ethical and professional standards, fostering a culture of accountability and excellence.

  • Stay ahead of industry trends and champion innovative formats, technologies, and methodologies to maintain Jellyfish’s competitive edge.

Qualifications

  • Fluent in English with exceptional written and verbal communication skills.

  • Highly organized, with the ability to prioritize effectively and manage competing demands.

  • Proven leadership experience, including setting high standards for individual and team performance, resulting in achieving departmental KPIs.

  • Expertise in team development, including creating personalized training and development plans and providing constructive, actionable feedback.

  • A track record of upholding and enforcing professional conduct and performance that is aligned with organizational processes and procedures.

  • A role model in professionalism, delivering outstanding results, and embodying company values.

  • Comprehensive knowledge of paid media technologies, including Social, Retail, and Demand Side Platforms (DSPs) such as Display & Video 360 (DV360) and Google Ads.

  • 10+ years of experience in digital marketing with a strong focus on paid media management.

  • Certifications in Google Ads, Campaign Manager 360, Display & Video 360, Search Ads 360, and Google Analytics.

  • Proficiency in Google Suite (Sheets, Slides, Docs).

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

👪 Family Support: We have an extended maternity leave of 6 months in total.

💫 Custom Work Environment: Work remotely for up to 60% of your days.

📈 Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.

🏥 Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [email protected].