Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Director

Inmobi · Chicago

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.

Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery.  Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.

At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com

Overview of the role:

InMobi is seeking a passionate, ambitious, and driven Sales Director who is looking to leverage their brand and agency relationship expertise for a leader in mobile advertising technology platforms. You’ll join an amazing, high-performing team of sellers that will support you in your growth and success within the InMobi programmatic sales ecosystem. This is an exciting opportunity to make a visible impact on the North American sales team for a highly reputable and ambitious mobile technology platform in an exciting phase of growth. 

*This role is for the greater Midwest region based out of Chicago. Some travel is required for client meetings and events as needed. 

The impact you’ll make:

As a Sales Director in Chicago, you will be responsible for driving sales from a portfolio of key agencies, brands, and direct clients across the Midwest Region by creating and selling effective mobile advertising and platform solutions. You will also participate in and actively shape the InMobi North American sales strategy, go-to-market, and execution plan. 

  • Identify, acquire, advise, and develop new and existing relationships with targeted, strategic brands, agencies, and partners that ensure the growth and long-term success of InMobi’s suite of products.
  • Using your knowledge of ad tech market competition and InMobi’s unique selling propositions and differentiators, develop new and longstanding business with advertiser clients.
  • Own and lead private programmatic buying partnerships with PMPs and others. 
  • Manage data partnerships with direct clients and agencies to enable media activation of InMobi Exchange as well as InMobi Audiences.  
  • Identify and close upsell opportunities with existing clients to various InMobi platform offerings
  • Leverage industry and product knowledge to develop and demonstrate a POV with go-to-market strategies within the business and externally with clients.
  • Communicate effectively cross-functionally to align InMobi products and resources (product, engineering, business operations, etc.) to achieve the marketer's needs. 

The experience we need:

  • Brand and agency sales expert: You have 12-15 years of experience in hunting and selling for large brands and agencies. And you know the challenges they face and can leverage your experience to develop creative advertising solutions. You also have a reputation for consistently meeting and exceeding revenue goals.  
  • An advertising technology guru: You’ve spent at least five years in the programmatic ad tech ecosystem. Experience at an online publisher, ad network, ad exchange, ad server, DSP, DMP, or other online advertising company is required. You are a quick study and have the ability to understand the technical attributes and value proposition of InMobi products. 
  • You are a trusted advisor and consultant to your clients: You have authentic communication skills and have the ability to form consultative, credible, and long-standing relationships with your clients. 
  • A high-energy and passionate self-starter: You are highly self-motivated by nature, with ambition deeply ingrained in your DNA. You thrive in fast-paced, risk-taking, and often ambiguous environments.  
  • Analytics and data analysis are a strength: You have strong analytical and storytelling skills, with the ability to peel back layers and find hidden opportunities. 
  • A proactive problem solver: Proven ability to solve customer pain points, challenges, and technical issues, while proactively creating solutions through cross-functional collaboration.   
  • Eager, curious, and a fast learner: Your position offers you the opportunity to be autonomous, chart your own path, and run with it. You are naturally inquisitive, take a proactive approach, and seek out ways to support your colleagues. 
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