Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Director, Analytics

Inizio Evoke · Chicago, Illinois

 

In the journey of your life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

Who We Are

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We study the 'why' behind health decisions and create creative solutions that inspire meaningful change.

About the role 

The Senior Director of Performance Marketing Science is a senior analytics and marketing science leader responsible for defining and advancing performance measurement strategy across client engagements. You will own the end-to-end performance ecosystem—connecting data, media, technology, and commercial outcomes to deliver a unified and business-driven performance narrative.  

You bring deep healthcare marketing expertise and technical command of analytics strategy, statistical modeling, data engineering concepts, visualization, experimentation, and performance measurement across online and offline channels. You partner with Strategy, Media, Creative, Technology, and Client Services to apply advanced analytics to measure marketing effectiveness, and enterprise value.  

You will balance strategic leadership with technical credibility, operational oversight, and team development.  

Here's what you'll do: 

Strategic Leadership & Client Partnership 

  • Define and lead analytics strategy across accounts, ensuring understanding of client goals and commercial priorities.  
  • Serve as senior analytics lead and trusted advisor to clients, influencing investment decisions through data-driven insight.  
  • Translate business objectives into structured measurement frameworks with clear KPIs across paid, owned, and earned channels 
  •  Lead analytics strategy in new business pitches and RFPs 
  • Present performance insights to senior client partners, authority, and strategic perspective in clear, commercially applicable narratives. 
  • Craft compelling storylines that connect analytics outcomes to revenue growth, market share impact, and competitive advantage.  

 

Performance Measurement & Marketing Science  

  • Develop and oversee advanced measurement frameworks across integrated campaigns, including digital, CRM, media, and offline programs.  
  • Establish standardized methodologies, baseline metrics, and taxonomies. Implement marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, uplift modeling, and geo-based experimentation.  
  • Ensure rigorous QA processes, documentation standards, and governance protocols across analytics implementations.  

Data & Technology  

  • Guide integration of media platforms, CRM systems, CDPs, ad servers, and third-party healthcare datasets into unified analytics environments.  
  • Familiarity/ with Use SQL and Python and/or R to interrogate complex datasets and validate modeling approaches.  
  • Advance AI and machine learning capabilities within the analytics practice in partnership with Digital and Technology leadership.  

Team Leadership & Capability Building  

  • Lead, mentor, and scale a high-performing team of analysts and managers, encouraging both te