Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

DTC Customer Experience Representative

Hyerboots · Remote

Title: DTC Customer Experience Representative
Department: Customer Experience
Reports To: Head of Customer Experience
Location: Remote
Employment Type: Full-Time

Overview

HYER is a fast-growing and fast-paced team dedicated to delivering exceptional products and experiences that embody the values of quality, authenticity, and the western way of life. The Customer Experience Representative serves as the first point of contact for customers and retail partners, providing outstanding service and support across all touchpoints. This role plays a key part in managing communication related to orders, cancellations, returns, and warranty claims, ensuring every interaction is handled with professionalism, empathy, and accuracy while contributing directly to driving the HYER customer experience and enhancing overall customer satisfaction.

Key Responsibilities

Customer Communication & Support

  • Respond promptly and professionally to customer inquiries via phone, email, and chat.

  • Provide clear information on products, orders, shipping status, and company policies.

  • Support customers with order placements, tracking, cancellations, and returns, following established SOPs.

  • Communicate proactively regarding defect, warranty, or replacement requests, ensuring proper documentation and resolution.

  • Maintain a consistent brand voice and deliver a high-quality experience that reflects HYER’s values.

Ticket & Queue Management

  • Manage and record all customer tickets within the CX platform (Kustomer), maintaining visibility into open, pending, and resolved cases.

  • Organize, prioritize, and escalate tickets according to urgency and category (e.g., returns, cancellations, warranty claims).

  • Maintain a structured ticket pipeline to ensure timely resolution, accuracy, and team accountability.

Qualifications

  • 1–2 years of experience in Customer Experience or eCommerce support.

  • Shopify experience required — ability to navigate orders, process returns, and issue refunds within the platform.

  • Experience with CX ticketing systems (e.g., Kustomer, Zendesk, or Gorgias).

  • Strong written and verbal communication skills; capable of handling high-volume customer communication with clarity and empathy.

  • Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment.

  • Familiarity with western apparel, boots, or lifestyle brands is a plus