Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Business Development Representative

Hibu · Columbus, Ohio, United States

Hybrid Position – Work from Home & In-Office (Westerville, OH)

Launch or elevate your sales career with a high-growth digital marketing leader. Whether you're just starting out or you're a seasoned Inside Sales professional, Hibu offers a dynamic, fast-paced environment where your drive, creativity, and passion for helping small businesses thrive will be rewarded.

 

Compensation & Career Growth

  • Year 1 On-Target Earnings: $50–60K+ (Base + Uncapped Commission + Monthly Bonuses)
  • Year 2 Average Earnings: $71.8K+ with significant upside potential
  • Uncapped commissions and performance bonuses mean your earning potential is in your hands

 

What You’ll Do

As a Business Development Representative, you’ll be at the forefront of our Inside Sales team, connecting with small and medium-sized businesses nationwide. You’ll identify their needs, present tailored digital marketing solutions, and build long-term relationships that drive real results.

  • Start the conversation: Interact with warm leads through strategic calls, emails, and social outreach
  • Consult with confidence: Deliver compelling sales presentations that showcase Hibu’s all-in-one digital platform — websites, SEO/SEM, display ads, social media, and more
  • Close deals: Drive revenue by converting prospects into loyal clients
  • Build relationships: Serve as a trusted advisor, helping clients grow their business through strategic marketing
  • Stay sharp: Continuously learn and master Hibu’s products, tools, and sales techniques
  • Thrive in a fast-paced environment: Compete, collaborate, and celebrate wins with a high-energy team

 

Who You Are

We’re looking for high-potential talent and experienced sales pros who are ready to make an impact.

  • Passionate about sales, digital marketing, and helping small businesses succeed
  • Comfortable with outbound calling and prospecting
  • Tech-savvy and quick to learn new systems
  • Self-motivated, goal-oriented, and driven by results
  • Excellent communicator with strong time management skills
  • Able to work independently and as part of a team
  • Background check required

 

Why Hibu?

  • Competitive base salary + uncapped commissions
  • Paid training to set you up for success
  • Medical, dental, vision, life & disability insurance
  • Paid holidays, personal days & vacation
  • Team culture built on collaboration, recognition, and fun
  • Career development and advancement opportunities

 

Our Culture

At Hibu, we celebrate diversity, innovation, and integrity. We’re a team of passionate professionals who believe in doing the right thing—for our clients, our colleagues, and our community. If you're looking for a company that invests in its people and empowers you to succeed, we want to hear from you.

Ready to grow your career in Inside Sales? Apply today and let’s build something great together.

 

#LI-HYBRID

#LI-AG1

IND10

ZR

 

Working with us means joining a team of truly extraordinary people working to improve communities across the country. Joining our team means not only working in a fun environment with smart people, but also being able to take advantage of our competitive compensation, ongoing training, incentives, and generous benefits package.
Learn more about the Hibu culture here: Culture at Hibu

NOTE: Hibu is an Equal Opportunity Employer, and consistent with applicable law, provides reasonable accommodations for qualified individuals with disabilities and disabled veterans in completing our job application process. If you need reasonable accommodation and/or are having difficulty completing our online application process due to a disability you may use the following email address [email protected] : Please include your name and contact information and the title of the position you are interested in. Note: this is not for general employment inquires or correspondence. Hibu will only respond to requests related to those who need assistance with the online application process due to a disability