Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Retail Store Associate

Heyrowan · Farmington, UT

About This Role:
 
We are looking for an enthusiastic, customer-obsessed Studio Sales Associate to join our team in our Station Park studio location. You will be responsible for creating an exceptional piercing and shopping experience for our customers in a genuine and enthusiastic manner, supporting the team on the weekends. This position involves assisting customers with ear piercings, providing product recommendations, and ensuring the studio maintains Rowan’s high standards of cleanliness and safety. Your responsibility is to infuse the Rowan experience, bring brand awareness, product knowledge and the art of ear stacking to life, through engaging customer interactions. This is an hourly, non-exempt position, reporting to the Studio Manager.
 
Ideal Availability:

We are seeking candidates with availability for evening shifts and weekends.

 
About This Role:
 
We are looking for an enthusiastic, customer-obsessed Studio Sales Associate to join our team in our Station Park studio location. You will be responsible for creating an exceptional piercing and shopping experience for our customers in a genuine and enthusiastic manner, supporting the team on the weekends. This position involves assisting customers with ear piercings, providing product recommendations, and ensuring the studio maintains Rowan’s high standards of cleanliness and safety. Your responsibility is to infuse the Rowan experience, bring brand awareness, product knowledge and the art of ear stacking to life, through engaging customer interactions. This is an hourly, non-exempt position, reporting to the Studio Manager.
 
Ideal Availability:

We are seeking candidates with availability for evening shifts and weekends.

 

What you'll be doing as a Retail Store Associate:

  •  
  • Customer Service:
  • Warmly greet, and welcome, customers helping create a celebratory environment.
  • Check customers in or help them book an appointment leveraging POS, technology and software systems.
  • Help customers choose and style their piercing and hypoallergenic non-piercing jewelry.
  • Professionally answer customer questions about piercing procedures, aftercare, and product details whether on the selling floor or answering phone inquiries.
  • Sales & Product Knowledge:
  • Promote and upsell Rowan’s products, including non-piercing jewelry, aftercare kits, and other related items.
  • Maintain up-to-date knowledge of Rowan’s product offerings, including materials, styles, and care instructions.
  • Meet or exceed individual sales targets and performance metrics, by effectively communicating the value of Rowan’s services and products to customers and converting piercing customers into non-piercing jewelry customers.
  • Studio Maintenance + Operations:
  • Help keep the studio clean, organized, and stocked with all necessary supplies, including jewelry, piercing and cleaning products.
  • Follow all health and safety regulations, particularly in areas related to piercing procedures and hygiene.
  • Assist managers to receive, restock, price, display, clean, and maintain inventory through day-to-day upkeep of visual displays.
  • Team Collaboration:
  • Work closely with Studio Managers and Studio Nurse Piercers to provide seamless service to customers.
  • Participate in team meetings and training sessions to continuously improve skills and product knowledge.
  • Support the team in achieving studio-wide goals and maintaining a positive work environment.
  • Administrative Duties:
  • Process transactions accurately, including sales, returns, and exchanges.
  • Assist with inventory management by conducting regular stock checks and replenishing displays as needed.
  • Maintain accurate customer records, including consent and waiver forms and aftercare instructions.
  • Experience we're looking for:

  • Retail or service industry experience is a plus.
  • You must be able to work weekends, nights and holidays.
  • An independent thinker with a can do attitude.
  • You love jewelry and helping customers choose their earrings!
  • You pride yourself on delivering exceptional customer service.
  • You thrive in a busy environment and know how to keep busy when it’s quieter.
  • You enjoy spending time with people.
  • You are nice, friendly, outgoing, and easy to get along with.
  • You like being part of a team.
  • You are flexible and willing to lend a helping hand.
  • Strong communication skills.
  • Strong basic math skills.
  • The role involves tasks that may include climbing ladders, bending, lifting, pushing, and reaching above and below the waist. The ability to lift up to 25 pounds is required.
  • Standing for a full 8-hour shift is a regular part of this role.
  • We are committed to providing reasonable accommodations to enable individuals with disabilities to perform the essential functions of this job, provided that these accommodations do not create undue hardship for the company, impede job performance, or pose safety concerns.
  • You make a commitment and stick to it! 
  • Benefits & Perks

  • Compensation: $15-19 per hour + commission!
  • 401k and Roth IRA Plans.
  • Generous employee discounts on our amazing products and services!
  • Employee Assistance Program (EAP) Resources.
  • Team Member Referral Bonus plan for Studio positions.