Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Graphic Designer

Hexa · Houston, TX, us

Position Overview

We are seeking a versatile and highly creative Graphic & UX/UI Designer to join our fast-paced team. This role is ideal for a designer with a keen eye for aesthetics and a dual passion for crafting compelling corporate branding materials and intuitive digital user experiences. You will translate strategic direction and client needs into high-quality visual content across print and digital platforms.

Key Responsibilities

  • Design Interfaces: Create visually appealing and user-friendly interfaces for websites, landing pages, and digital products, using tools like Adobe Suite or Figma.

  • Create Wireframes & Prototypes: Develop wireframes, user flows, process flows, and sitemaps to effectively communicate interaction and design ideas to stakeholders and development teams.

  • Manage Corporate Branding: Design a wide range of marketing and branding materials, including logos, brochures, ads, social media graphics, signage, and corporate reports, while ensuring strict adherence to internal and clients brand guidelines.

  • Collaborate Cross-Functionally: Work closely with copywriters, account managers, and web developers from concept to final execution, ensuring designs meet both client objectives and technical requirements.

  • Incorporate Feedback: Receive and integrate constructive criticism from management and clients to refine designs and meet project goals effectively.

  • Manage Multiple Projects: Efficiently manage time and prioritize multiple projects simultaneously in a deadline-oriented agency environment.

  • Stay Current: Keep up-to-date with the latest web design trends, techniques, design software, and industry best practices to bring innovative ideas to the team.

  • Experience: in professional graphic design, preferably within a marketing or creative agency setting. Bachelor’s Degree in marketing or Graphic Design is a plus, but not required.

  • Portfolio: A strong portfolio showcasing diverse design projects, including both corporate branding work and UX/UI design examples (wireframes, prototypes, finished websites/apps).

  • Technical Proficiency: Mastery of industry-standard design software, including the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with UX/UI design tools (Figma, Adobe XD). Familiarity with MS Office products (Word, Excel, PowerPoint, Teams) and Google Suite (Google Docs, Sheets, Drive, Chat/Meet) is a plus.

  • Design Fundamentals: Excellent understanding of visual design principles, typography, color theory, layout and visual hierarchy. 

  • Attention to Detail: Meticulousness with alignment, consistency, and file preparation (e.g., print-ready files, color separation, digital export formats) is vital for polished, professional results.

  • Web Knowledge: An understanding of web technologies (HTML, CSS, JavaScript) and web optimization for web projects.

  • Communication: Strong verbal and written communication skills, with the ability to articulate design rationale clearly to non-designers and clients.

  • Soft Skills: Must be a creative problem-solver, highly organized, adaptable, and a team player. Eager to learn and collaborate with a team.

  • Adaptability and Versatility: Agency designers work on diverse projects for multiple clients, requiring them to quickly adapt their style to different brand guidelines and client needs. 

At HexaGroup, we offer a collaborative work environment, opportunities for professional growth, and the chance to work with industry-leading clients. If you are a dedicated digital marketing professional looking to make an impact, apply today.