Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

SVP, Health & Well-Being

Hellommc · New York City

Marina Maher Communications (MMC) is a creatively driven, digital-first communications agency that delivers scaled influence, cultural relevance, and brand talkability for our Fortune 200 consumer, healthcare, and corporate clients. We tap into the power of influence to connect brands to culture; consistently break down barriers to spark conversations and drive business results. That’s why PRovoke Media named us Agency of the Decade.

 For the entrepreneurially minded, working at MMC is an amazing opportunity to get people talking, thinking and behaving differently. We're relentlessly curious, always creating, innovating often, agile and responsive. This spirit is reflected in our deep commitment to fostering and cultivating a culture and environment where we celebrate and advance diversity, equity and inclusion for all MMC staff. As a team, we’re on the pursuit to identify and advance efforts to ensure our agency reflects our communities and the communities of the clients that we serve.

 Our healthcare business is comprised of two synergistic agencies – MMC Health & Well-being and RXMosaic:  

  • MMC’s Health & Well-being practice leverages unique and ownable cultural insights for healthcare brands and companies. 
  • RXMOSAIC sparks cultural conversations around science that have lasting impact on complex diseases.

THE ROLE:

As a Senior Vice President at MMC, you will play an essential role in leading strategic direction and growth of key healthcare accounts across diverse therapeutic areas for global pharmaceutical companies. This role combines senior-level client counsel, high-performing team leadership, and cross-functional program orchestration across complex, integrated initiatives. In this role, you will be challenged to navigate data/regulatory milestones, create innovative branded and unbranded campaigns across multiple stakeholders, and launch surround-sound strategies that seamlessly integrate earned/paid media, HCP/patient/advocacy/influencer engagement, social/digital ecosystems, talent and partnerships, and issues management.

YOUR DAY-TO-DAY:  

  • Drive the development of creative and strategic plans for servicing clients, growing existing client business, and ensuring that all program objectives are understood and executed 
  • Proactively contribute ideas internally and with clients throughout the programming process and in client presentations 
  • Drive team excellence and lead high-performing integrated team across workstreams 
  • Lead program development and play a key role in client presentation meetings 
  • Approve key client reports, appropriate correspondence, and press materials 
  • Counsel clients on strategic direction of programs/accounts 
  • Manage account budgets and conduct client budget conversations for brands you manage 
  • With support of Project Management, assign team target hours for billability and profitability, effectively managing programs and ensuring efficiency 
  • Continually seek to evolve your knowledge of your specialty, client’s business and competitors, vertical industry, media landscape, emerging trends in consumer behavior and the strategic application of data, AI, and emerging technologies in healthcare marketing and program delivery

WHAT WE ARE LOOKING FOR:

  • 10+ years of brand HWB management;
  • 5+ years of supervisory experience and the ability to lead and manage integrated marketing work teams 
  • Knowledge of healthcare marketing and communications 
  • Understanding of FDA rules and regulations and ability to lead high-science accounts 
  • Proven track record in client service, strategy development and execution, creativity, new business pitches/presentations 
  • Creative, entrepreneurial drive; ability to plan strategically 
  • Excellent verbal and written communication; strong presentation skills 
  • Galvanizing presence, ability to manage diverse personalities, and strong client relationship skills 
  • Budget management experience
  • Ability to generate revenue producing initiatives, new business and organic growth 
  • Bachelor’s degree in Communications, Journalism, Marketing or related field  

WHAT MMC OFFERS:

  • Medical & Prescription
  • Dental
  • Vision
  • Flexible Spending Accounts
  • 401k (with discretionary employer match)
  • Employee Stock Purchase Plan
  • Short-Term Disability, Long-Term Disability & Life Insurance
  • Vacation, Sick & Personal Days
  • Paid Company Holidays 
  • Parental Leave
  • Family Forming Benefits
  • Wellness Benefit
  • Hybrid Working Environment (2 days remote, 3 days in office)

The anticipated salary range for this position is ($154,000-$230,000). Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

MMC / RXMOSAIC is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status. Employees from diverse or underrepresented backgrounds are encouraged to apply.