Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Digital Marketing Manager

Hawk · London

About Us 

Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using Hawk’s powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion – while providing individuals with opportunities to grow professionally and make a difference in the world. 

Your Mission

Hawk is looking for a talented Digital Marketing Manager to join our dynamic marketing team. We’re using cutting-edge AI technology to fight money-laundering, fraud, and other financial crime. Your mission is to execute digital marketing programs that engage with our key audiences around and world and meet brand, MQL, SQL and Pipeline targets.

Your Responsibilities

  • Create and execute global digital marketing plans that enable Hawk to achieve its demand capture, demand creation and brand awareness goals in its target regions

  • Plan and lead the strategy for optimizing Hawk’s organic search visibility, driving demand capture and awareness through SEO and GEO and supporting the optimization of digital content on the website and Hawk YouTube channel

  • Build and optimize paid search programs that drive demand

  • Manage and grow the company’s paid presence on LinkedIn to generate demand and brand visibility

  • Ensure that Hawk is positively represented on the appropriate third-party review and other websites

  • Oversee the management of Hawk’s email marketing activity

  • Be responsible for the Hawk website, continually optimizing content and user experience, and leading the next iteration of the site

  • Start every day with the metrics: monitor, analyze, and report on the effectiveness of digital marketing campaigns and optimize accordingly

  • Introduce new digital marketing ideas by keeping up to date on trends and technologies and implement best practices to help drive visibility and MQLs/SQLs/Pipeline

  • Collaborate with Product Marketing, Field Marketing, Marketing Operations, designers, and external web agency to ensure that digital activity is planned and executed effectively

  • Manage budgets with care and precision to ensure maximum ROI

Your Profile

  • 5+ years’ experience of Digital Marketing, preferably for a B2B technology organization

  • A solid understanding of key Marketing metrics and a proven track record in delivering on targets, through determination, organization and creative thinking

  • An obsession with numbers - you get up every day with a desire to look at data, and you’re proactive and quick in drawing conclusions, sharing your ideas, and optimizing campaigns

  • The ability to present digital marketing plans and results to a wide range of internal audiences

  • Proficiency in Google Ads, Google Analytics and LinkedIn advertising is essential (certifications are preferred)

  • Experience of Hubspot would be an advantage

  • Excellent written English (proficiency in German is a plus)

  • Exceptional organizational capabilities and a strong eye for detail

  • Self-motivation, proactivity and drive

  • Experience in the financial services sector would be an advantage