Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

PPC Executive

Harrods

We are looking for a PPC Executive to join our Digital team at Harrods. This role is responsible for delivering day-to-day PPC performance across omni-search and .com, ensuring campaigns are optimised, budgets are effectively managed, and performance data is accurate, timely, and insight-ready.

About the Role

The PPC Executive will plays a key part in maintaining performance excellence while supporting structured testing, incrementality initiatives, and future-focused measurement. In this role you will be taking ownership of the ongoing optimisation of PPC campaigns across PPC platforms, ensuring best‑practice improvements are identified, prioritised, and delivered as well as assisting with future-proofing PPC measurement approaches by supporting new methodologies and tools as introduced.

Job Responsibilities.

  • Supporting deeper analytical work by ensuring data inputs are accurate and aligned across platforms

  • Preparing insight outputs that enable performance activity to be clearly understood and used in commercial discussions

  • Managing budget pacing, spend allocation, and invoice processes in line with business priorities

  • Produce clear, reliable performance reporting to support trade meetings and wider business forums

About You

The ideal candidate will have previous experience delivering measurable ROI from PPC campaigns, aswell as a strong understanding of digital marketing KPIs including CTR, CPC, CVR, ROAS. We are looking for someone who has strong hands-on experience with Google Ads, SA360, Microsoft Ads, Google Analytics and experience working with product feeds and large-scale retail accounts.

It is important that you are a detail-oriented, performance-focused, and confident operating within established frameworks. You take pride in high-quality execution and enjoy working with data to improve outcomes.

You will also have the following.

  • Excellent attention to detail and analytical rigour.

  • Strong written and verbal communication skills.

  • The ability to manage multiple campaigns in a fast-paced environment.

  • A collaborative mindset and strong interpersonal skills.

About Us

Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.

Our Promise to You

Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. 

Uniquely You 

Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply. 

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

If you want to know more about life at Harrods, search #TogetherHarrods on LinkedIn, or follow us on Instagram @togetherharrods.