Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

PWP Sales Specialist

HP · Milano, Italy

PWP Sales Specialist

Description -

Job Summary
This role is responsible for utilizing industry and organizational knowledge to advise clients and support account managers in fostering strong client relationships and identifying growth opportunities. The role performs market analysis and uses data-driven insights to develop competitive pricing strategies, lead contract negotiations, and improve sales processes. Additionally, the role leverages deep expertise in industrial printing technologies—particularly HP PageWide Press solutions—to deliver tailored, high-impact client engagements. The position collaborates cross-functionally with marketing, product development, and support teams, mentors junior team members, and ensures the organization remains at the forefront of innovation through continuous monitoring of industry trends.

Responsibilities

  • Act as a trusted advisor to clients by utilizing in-depth knowledge of the industry, HP PageWide Press technology, and the organization’s offerings.
  • Build strong relationships with key client stakeholders to understand their needs, challenges, and business goals, offering tailored solutions that drive measurable impact.
  • Collaborate with pricing teams to establish competitive pricing strategies based on market research and customer feedback.
  • Identify new customer value opportunities and expand existing ones through upselling and cross-selling in partnership with account managers.
  • Lead contract negotiations and pricing discussions with clients to reach mutually beneficial agreements.
  • Deliver compelling sales presentations and product demonstrations that highlight the efficiency, ROI, and transformative potential of HP’s industrial print solutions.
  • Utilize CRM software to track and manage client interactions, sales progress, and follow-up activities.
  • Partner with internal stakeholders (marketing, product development, finance, legal) to ensure seamless solution delivery and compliance with contractual requirements.
  • Identify opportunities to streamline and improve the sales process to enhance efficiency and effectiveness.
  • Act upon client feedback in collaboration with internal teams to improve product and service quality.
  • Collaborate with training teams to develop sales training materials and programs, ensuring junior team members are well-equipped with the latest skills and knowledge.
  • Stay ahead of industry best practices, emerging technologies, and competitive landscapes to maintain a strategic edge.

Education & Experience Recommended

  • Bachelor’s or Master’s degree in Business, Marketing, Engineering, or a related discipline, or equivalent work experience.
  • Typically has 10+ years of work experience in technical selling, consultative selling, or enterprise account management, preferably in industrial printing or manufacturing technology.
  • Proven experience with HP PageWide Presses or similar industrial printing platforms.
  • Strong understanding of B2B sales cycles, value-based selling, and customer-centric engagement.

Preferred Qualifications

  • Familiarity with CRM tools, sales analytics, and performance metrics.
  • Demonstrated success in growing mid-to-large accounts and driving contract renewals.


Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -

Sales

Schedule -

Full time

Shift -

No shift premium (Italy)

Travel -

Relocation -

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"