Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Our culture & benefits

H&M UK

Discover what difference you can make & how far you can go.

H&M employee in a brown leather jacket leaning on a stool, facing the camera.

What makes us unique? There’s no one thing. It’s a combination of many things – our inclusive & collaborative culture, our strong values, challenges & opportunities for growth, benefits & so much more. But most of all it’s our people that make us who we are.

Our people are at the heart of our journey, united by our values, fuelled by diverse perspectives and empowered to express themselves authentically. Because every voice matters and every style adds to the mix.

Great leadership is key to how we grow—individually, as teams and as a company. Our leaders set a clear direction, empower ownership and create space for collaboration and creativity. By focusing on outcomes, we ensure the best ideas win, no matter where they come from.

Expectations are high, but we move forward as one team—with passion, care and a shared commitment to doing good in our industry. If you’re ready to think big, embrace opportunities and adapt quickly, you’ll find a thrilling journey with us.

“Everything you do makes you grow. You learn things every day, by working with different people. I feel lucky to have had several different roles during my years at H&M, doing amazing things.”
Fia, Marketing & Operations Manager at H&M Move, sitting on a wooden pedestal.

FIA,
MARKETING & OPERATIONS MANAGER

We’re a big-hearted team, united by our values and fuelled by diverse perspectives.