Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Associate Account Executive

Gumgum · Toronto, Ontario, Canada

GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets.

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

The Associate Account Executive (AAE) is an entry-level to early-career sales role designed to train future Account Executives. The role functions as an apprentice to senior sellers, supporting the sales team in prospecting, pitch development, account coverage, and day-to-day sales activity.

While not a quota-carrying position, the AAE plays an active role in the selling process and gains direct exposure to clients, agencies, and the full sales motion. The primary objective of the role is sales training and readiness, while meaningfully increasing the productivity of the sales team.

Note: This position offers the opportunity for remote work or 'work from home' as there isn't a nearby office. However, GumGum is excited to only consider applicants residing in the local area (Toronto) listed in the job description for business needs including some or all of the following: client interaction, team interaction, timezone, etc.

What You'll Achieve

  • Sales Support Development
    • Support Account Executives in developing sales proposals, decks, client presentations
    • Assist with prospecting and account research across assigned lists
    • Help prepare for RFPs, upfront conversations, and scatter opportunities
    • Track and organize sales materials, follow-ups and meeting notes
  • Account Coverage
    • Provide continuity and coverage for account lists during Account Executive absences (e.g., leaves of absence, vacations)
    • Maintain continuity of communication with agencies and clients as directed by the sales team
    • Support active accounts by responding to basic inquiries and routing requests appropriately
  • Client and Agency Interaction
    • Attend client and agency meetings alongside Sellers
    • Participate in presentations and pitches as appropriate
    • Support client entertainment, events, and relationship-building activities
  • Internal Coordination
    • Partner with planning, research, marketing, and operations teams to gather materials and insights
    • Ensure sales teams are well-prepared for meetings and presentations

What Success Looks Like

The Associate Account Executive role is explicitly designed as a feeder into an Account Executive position. High performers are typically promoted into junior sales roles after demonstrating mastery of sales fundamentals, client readiness, and internal execution.

  • Sales teams are more efficient and spend more time in market
  • High-quality, on-time sales materials and presentations
  • Strong internal reputation as a reliable sales partner
  • Growing confidence and credibility in client and agency interactions
  • Clear readiness to progress into an Account Executive role

 

Skills You'll Bring

  • Early-career professional with strong interest in media sales
  • Bachelor’s degree preferred
  • Highly organized, detail-oriented, and proactive
  • Strong written and verbal communication skills
  • Comfortable interacting with clients and agencies

 

What We Offer

  • Learn about our benefits & perks package at gumgum.com/benefits. If you'd like additional information, your recruiter can share more specifics during the hiring process!

Awards

  • Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
  • 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
  • Ad Exchanger Programmatic Power Player 2022 and 2021
  • CTO  Hero Award of OTT.X 2023
  • Digiday Media Awards Europe finalist 2022 and 2021
  • Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
  • Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category
  • The Drum Award Digital Advertising: Game-changing Technology for Domino's case study

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. 

Learn more about our DEIB programming at gumgum.com/deib

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LinkedIn: GumGum
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