Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Business Development Representative

Gotphoto · Atlanta Metropolitan Area

About GotPhoto/fotograf.de

Our mission is to digitalize the people's photography industry.

GotPhoto.com|fotograf.de is dedicated to making photographers’ lives easier and more efficient. We provide an end-to-end workflow and e-commerce solution enabling photographers to digitalize key parts of their workflow - from photo management to payment, combined with a user-friendly platform. Making them more successful and spending more time behind the lens!

Since 2012, our journey has been filled with an entrepreneurial spirit, witnessing countless success stories that prove our sustainable business model works and is profitable.

We’re building a tight-knit ecosystem where everyone can thrive – including you! Join our team of 170+ talented individuals and be part of our journey to empower photographers like never before!

The Role

Your mission

GotPhoto is looking for an enthusiastic Business Development Representative to join our Sales team in the United States (you must be located and resident in one of these US states: California, Colorado, Florida, Georgia, Louisiana, New Jersey, New York, Oregon, Pennsylvania, South Carolina, Texas, or Virginia) to ensure new customer acquisition improving our revenue operation via digital and physical channels.

Our business and team are growing: we will have around 200 employees, distributed over 5 countries, by the end of 2025. As we grow and expand, we recognize the need for a dedicated BDR to join our team and generate new business opportunities by contacting and qualifying leads. You will be the first point of contact for many photographers, and your goal is to excite them about the potential of the GotPhoto platform, booking high-quality, qualified meetings for our Account Executives.

Responsibilities

  • Proactively engage leads generated from our marketing and product activities, employing different outreach techniques to captivate interest and encourage further exploration of GotPhoto's platform.

  • You'll actively help improve and structure our BDR playbook from the ground up, refining processes as we learn and grow.

  • Your primary measure of success will be setting qualified meetings for our Account Executives, directly driving the growth of our sales pipeline.

  • Serve as the initial point of contact for potential customers, representing our brand professionally and enthusiastically via email, phone, virtual meeting, and at industry trade shows.

  • Gather crucial product feedback, customer needs, and industry trends, sharing these insights with our product and management teams to help shape the future of our platform.

We are looking for:

  • At least 2 years of experience in a BDR, SDR, or presales role, with a strong track record of success in cold-contacting and prospecting.

  • Experience in a SaaS sales environment and are comfortable communicating the value of a software platform.

  • Exceptional Prospecting Skills. You know how to find the right people, craft a compelling message, and secure a meeting.

  • A 'Builder' Mindset. You are excited by the idea of building new processes "on the fly." You thrive in a dynamic environment and are willing to experiment and adapt.

  • Experience working with CRMs like HubSpot or Salesforce.

  • Professional, clear, and engaging communication skills, both written and verbal.

  • Bonus: fluency in French or Spanish

The Perks

  • Our culture: We’ve created a collaborative and open work environment. We have a bi-annual review process and a strong feedback culture to ensure your growth.

  • In-person team meetings: With teams distributed across the US, we aim to ensure you get to meet with the whole team in person at least twice yearly.

  • Generous Time Off Policy: We offer unlimited vacation to help you balance work and life, along with flexible sick days.

  • Well-being & Personal Life: We provide paid medical leave and paid parental leave

  • Fitness: Enjoy free membership with FitOn with generous monthly credits

  • Learning & Development: You'll receive an annual learning budget of $500

A Final Word:

Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you’re interested: we're excited to discover how your distinctive experience can enhance our team!

We work as one team. Wherever you come from. However, you identify. We believe in equal opportunities.