Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Client Manager

Goodwaygroup · Remote

Who We Are

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK!  As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined  with a start-up feel.  With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

The Client Manager (CM) is responsible for the day-to-day management, delivery integrity, and working-level client relationship across assigned accounts. This role serves as the operational anchor for the client partnership, ensuring that strategy is translated into action, plans are executed accurately, and internal and external teams operate with clarity and confidence. 

 

Positioned between the Client Strategy Director and Client Coordinator, the Client Manager owns timelines, workflows, dependencies, and communication cadences. While this role does not set channel strategy or media plans, it plays a critical role in pressure-testing feasibility, surfacing risks, and ensuring delivery meets agreed SLAs and client expectations. Clients rely on the Client Manager to make the work run smoothly and to proactively address issues before they escalate. 

 

What You’ll Do 

  • Own day-to-day client management for assigned accounts, serving as the primary point of contact for working teams and select mid-level stakeholders. 
  • Manage deliverables across campaigns and initiatives, ensuring timelines, scopes, and dependencies are clearly defined and met. 
  • Translate channel strategies and media plans into clear action steps for internal activation and analytics teams. 
  • Lead internal status meetings and maintain delivery trackers, ensuring all teams understand responsibilities, deadlines, and expectations. 
  • Monitor campaign launches, pacing, and delivery milestones to ensure SLAs and quality standards are consistently met. 
  • Proactively identify risks, gaps, or misalignment in delivery and escalate appropriately with proposed solutions. 
  • Partner closely with Client Strategy Leads to support planning cycles, QBR preparation, and ongoing client communications. 
  • Support upsell and cross-sell opportunities by identifying executional needs, expansion signals, or operational gaps. 
  • Maintain clear, timely client communications, summarizing progress, next steps, and key considerations with confidence and accuracy. 
  • Mentor Client Coordinators by providing guidance on workflows, client communication, and quality standards. 

 

How You’ll Know You’re Succeeding 

  • Clients express confidence in delivery and describe communication as proactive, clear, and reliable.