Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Digital Content Planner

Fuseglobalpartners · St. Louis, MO

Title: Digital Content Planner
Location: St. Louis, MO
Company: Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years)
Initial term: 12 months (position expected to run longer)
Schedule: Monday - Thursday onsite, Friday WFH, 8:00 am - 4:30 pm CST

** This is a pet friendly environment **

POSITION SUMMARY: 

Join the in-house creative agency of a large food & beverage manufacturing enterprise.

As a Digital Content Planner, you’ll partner with Digital Strategists and creative team members on the execution of all digital campaign activations through the timely handoff and delivery of creative files, detailed asset organization and auditing, maintaining accurate file specifications, and data reporting. We’ll count on you to stay on top of the fast-paced work environment and ever-evolving digital landscape while keeping a heavy focus on website, search, eCRM, social, display, video content designed to drive business goals and brand objectives.

This role is an execution role, focused on distributing assets.  

PRIMARY RESPONSIBILITIES:

  • Responsible for all content execution across website, social (organic and paid), online video, digital banners, and retailer assets
  • Manage and complete social content calendars, website update request forms, paid media traffic sheets, and other digital handoff processes
  • Work closely with Project Managers to ensure all deadlines are met
  • Oversee accurate content deliverables, from project brief to launch, including checking specifications and requirements, providing final creative assets to outside vendors, and conducting QA reviews.
  • Be a key contact for media agencies, ensuring all digital creative assets are trafficked accurately ahead of launch and communicating timely updates to all clients, partners, and teams.
  • Collaborate with Digital Strategists and analytics counterparts on pulling data and insights for owned digital properties
  • Assist Digital Strategists in the creation of campaign kickoff documents
  • Maintain strong agility and attention to detail skills while working cross-functionally with creative and account teams on multiple projects

QUALIFICATIONS AND SKILLS:

  • Bachelor’s degree or High School diploma with 4 years of professional experience
  • 3+ years of professional experience including
  • 1+ years of experience working in a digital and/or social marketing field
  • 1+ years of experience in digital campaign activations including website, email, social, video and display

COMPENSATION AND BENEFITS:

ABOUT FuseGlobal:
FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us!

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