Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Technical SEO

Forthea · Houston, Texas

Company Description

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.

Job Description

The Technical SEO will audit, analyze, and execute technical initiatives on client websites. We’re not necessarily looking for a SEO veteran but rather someone who knows their way around a website’s backend, code, etc. and wants to add ‘SEO’ to their talent stack. We are looking for a motivated, data-driven individual who can bring their technical knowledge to the table to help us design and execute SEO projects that adhere to best practices and also help us achieve cutting-edge results through testing and innovation. 

Responsibilities include

  • Technical analyses of client sites 
  • Strategy development with a short, mid and long-term eye based on best practices. 
  • Work with Account leads, team members, client contacts and development teams to sell in and shepherd through technical recommendations. 
  • Utilize various web analytics data to gauge effectiveness of initiatives. 
  • Tell us something we don’t know on a daily basis 
  • Run audits and identify/address technical issues that impact all users from the customer to search engine bots 
  • We’re looking for an A-game and someone who’s not only passionate about digital but also sees the value of adding ‘SEO expert’ to their resume.

Qualifications:   

  • Experience with Regex/Xpath, Javascript or other programming language. 
  • Strong understanding of HTML.  
  • Web Development chops. 
  • Experience working with back-end elements such as .htaccess, robots.txt, XML sitemaps and site speed optimization. 
  • Experience with web analytics software, content management systems, and web servers. 
  • Comfortable with complexity and working with large enterprise websites
  • Ability to lead conversation around information architecture, taxonomy and URL structure 


Star Qualities:

  • Understanding of SEO best practices, a big plus. 
  • Experience in project management and working cross-functionally to accomplish business goals. 
  • Strong problem solving and analytical skills. 
  • Strong attention to detail and organizational skills. 
  • Excellent verbal, written, and interpersonal skills. 
  • Proven ability to manage deadlines and multiple/simultaneous, highly complex, cross-functional projects/initiatives. 
  • Highly responsive and proactive, supportive of team and partners. 
  • Proven ability to work and interact with multiple stakeholders