Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Development Representative

Follettsoftware · Remote - USA

Company Overview: 

Everything we do is for educators. We’re partnering with them to advance a bold vision for education that boosts district performance and student success. At Follett Software, we empower educators across roles with technology that streamlines processes and manages information and resources to improve their schools, increase student success, and drive the future of education. We believe that by empowering educators to amplify their impact on students’ lives, we can change the world. Our goal and mission is to drive the future of education. We are inspired by educators to deliver transformative technology. Our innovative, connected solutions simplify challenges and offer a seamless and intuitive experience.

 

Position Overview: 

On a daily basis the sales development representative will make cold calls, send emails, and lead high-level discovery calls with new business prospects. Ultimately, the goal of this role is to book sales appointments that eventually turn into legitimate sales opportunities.

Sales development representatives will be measured by key performance indicators, weekly, quarterly, and annually. The KPI’s will include but not be limited to the number of emails sent, number of calls made, and number of meetings booked.

Responsibilities:

  • Executes short and long-term sales strategies for named accounts in geographical area of responsibility. 
  • Actively partners with marketing to develop and execute on campaigns and other key initiatives.
  • Has a thorough understanding of customer buying cycles and market trends by state and local designations and applies to sales strategy as appropriate.
  • Engaged and self- driven contributor who prospects, identifies, and engages new customers. Grows new business opportunities across multiple products and services.
  • Supports in the development and cultivation of key customer relationships with key decision makers in respective geographical area of responsibility.
  • Generates customer interest and attendance in company sponsored events. Examples include conferences, trade shows, executive briefings, and other educational events.
  • Qualifies new business opportunities.
  • Maintains customer account, contact, lead, and other customer data in CRM.
  • Performs other related duties as assigned.
  • Demonstrates a high level of accountability towards team goals 
  • Adept at solving complex problems. 
  • Communicates clearly, concisely, and confidently to a variety of audiences. Adjusts to customer needs and questions as needed to quickly adapt to their needs. Effectively influences others. 
  • Represents the Sales organization on cross-functional teams as needed. 
  • Constantly seeks out ways to learn from others, grow and develop as a strong member of the team. 

Qualifications:

  • 0-3 years of experience
  • Associates degree or equivalent
  • K-12 experience a plus
  • Sales or Sales Development experience a plus

#REMOTE #LI-CH1

 

EEO

Follett Software provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We are committed to providing reasonable accommodations to, among others, individuals with disabilities and disabled veterans. If you are interested in applying for employment and need assistance or an accommodation in the application process due to a disability, please contact us by email and let us know the nature of your request and your contact information. 

 Email:  [email protected]

CCPA Notice for California Residents: https://follettsoftware.com/wp-content/uploads/2024/10/Notice-to-California-Applicants.pdf