Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Director of D2C Marketing

Foliahealth · Boston, Massachusetts

Intro to Folia

Measure what matters.

Nell and Dan founded Folia Health because it has been simply too hard for their family members to receive personalized, data-driven healthcare that directly addresses the issues they're dealing with. People around the country and now the world, including our own team members and families, use Folia to track what they're experiencing - fatigue, symptom flares, pain - alongside what they're currently doing for treatment, and then use this information to understand the best way forward. Most Folia users also receive Data Dividends to share their data as part of our Research Programs, the business model that keeps Folia humming along.

Along the journey of building Folia, we've developed and validated a new type of health data - home-reported outcomes (or HROs). HROs allow people dealing with complex conditions to digitize their vast personal health knowledge, with simple responses to a personalized set of multiple-choice questions whenever they're experiencing a change in their health. HROs are actually now a valued part of the research methods that leading life sciences companies use to understand how their therapies are impacting people in the real world.

Folia (‘foglia’ is leaf in Italian) was named for the power of the individual contributions of people tracking their own health experiences. Each individual contributor is a leaf on the tree, performing important tasks to enable the whole (healthcare) tree to grow and become stronger - ultimately benefitting the leaf itself. (Yes we may have taken the metaphor too far...)

We are: 

  • Female-founded and led by parents and family caregivers

  • Stubbornly focused on making healthcare make sense

  • 9 years in business

  • Backed by top venture funds with a strong financial runway

  • Made possible by our fast-growing user community with thousands of users in rare conditions

Folia Health is searching for a visionary, positive leader to drive the growth of the communities of individual patients and family caregivers who use Folia to gain more control of their health journey and receive data-driven care. This person will be relentless in their pursuit of an effective, personal health experience for each individual, and will have the experience necessary to help a mid-stage startup grow a new marketing function from (nearly) scratch.

You'll be able to work side-by-side with Folia's founding team, our in-house content associate, and our product team. We'd love for you to be based near Boston, where most of the team is in the downtown office Tuesdays and Thursdays. We're also enjoying starting up more in-person events to bring together our community, which we would love to base here!

What you’ll do:

  • Own and scale Folia’s direct to consumer growth strategy, from awareness through long term engagement
  • Define target patient and caregiver segments and build repeatable acquisition funnels across all community-building channels
  • Tell the story of a stubbornly patient-advocate brand that always does the right thing by individual users - even when it's not convenient to the business
  • Shape and amplify Folia’s brand as a trusted, patient first platform by partnering closely with Product to ensure marketing promises and user experience are tightly aligned
  • Build and lead the DTC marketing function over time, hiring and developing team members as we scale

You are:

  • A strategic, structured thinker with a first-principles approach to problem solving
  • Looking for a fast-paced opportunity with room to run
  • An established professional with at least 5 years of experience, including startup experience
  • Not satisfied with the status quo for people living with complex chronic conditions

Compensation

The base salary range is $140,000-$170,000. If you're not based in the general Boston area and are willing to relocate, we will compensate you for reasonable expenses. The starting salary will be determined  commensurate with experience. The full compensation package includes stock option grants and additional benefits, including Health, Dental, Vision, and 401k plan.

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