Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Business Development Director, Content Ops

Flywheeldigital · Seattle, Washington, United States

About Flywheel 

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

The Opportunity  

We are looking for a Business Development Director to join our North American New Business team in selling Flywheel’s service offerings to some of the world’s largest brands. This role focuses particularly on our Content Operations – this service produces content & creatives that help elevate brand visibility and drive conversions.  

As a Business Development Director, you will develop and execute a consultative sales strategy within an assigned territory to drive revenue growth with leading brands. You will work in partnership with the pre-sales and marketing teams to prospect and engage relevant stakeholders within targeted brands to develop opportunities across all relevant services and markets, managing these throughout the sales process until completion. This role would be a great fit if you have previous experience in sales, a high attention to detail and organizational skills, and exceptional communication skills to collaborate effectively with internal and external stakeholders across all levels. 

What You Will Do: 

  • Be responsible for revenue growth to goal for a specific territory of targeted brands for Flywheel’s Content Operations offerings. 
  • Act as a subject matter expert in Flywheel’s Content Operations capabilities (e.g., product copy, rich media, imagery, content health and compliance, content syndication, localization) and how these solve client pain points and drive measurable business outcomes. 
  • Actively prospect and develop a qualified new business pipeline 
  • Manage complex sales-cycles from initial customer engagement to closed sales  
  • Participate in end-to-end business planning; you will build comprehensive pitch decks and defend through proof points to effectively communicate Flywheel’s capabilities and service offerings in support of client needs 
  • Manage accurate lead, pipeline, and forecast reporting on a regular basis  
  • Collaborate with pre-sales and product marketing to create join demand generation strategies and potential use cases to engage prospective clients  
  • Collaborate with the Client Services team to ensure we have command of the value proposition for all products and services, as well as current trends, and market demands. Possess the ability to communicate to prospective Clients how we can help their business challenges and promote growth 
  • Attend networking events to promote Flywheel solutions and identify potential future clients