Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Middle to Senior Data Analyst

Flodesk · Da Nang, Da Nang, Vietnam

Flodesk is one of the world’s fastest-growing email marketing companies, built to help creators sell online and design emails that people love to get. Our commitment to small business owners is to create simple and intuitive tools that help them grow, nurture, and monetize their email list.  

We’re a remote-first company headquartered in San Francisco, California, with a globally distributed team—including an in-person office in Da Nang, Vietnam. Our team reflects the diversity and creativity of the people we serve. Join our mission to level the playing field for small business owners through good design

About The Opportunity

The Data Team at Flodesk is part of our Engineering Team, based in our Da Nang office. We serve as the single source of truth for the company, providing data-driven insights that empower teams across Product, Marketing, Finance, and Engineering. 

As a Data Analyst, you’ll play a crucial role in translating raw data into meaningful insights, optimizing data pipelines, and maintaining a self-service BI ecosystem that enables teams to explore and understand data effectively.

What you will do

  • Business Insights & Communication: Engage directly with stakeholders across Flodesk to deeply understand business needs and translate them into data-driven solutions. 
  • Data Engineering & ELT Optimization: Optimize SQL queries to handle multi-billion-record datasets with complex business rules efficiently. Work closely with our Data Engineers to maintain and improve ELT pipelines, ensuring high data quality, accuracy, and freshness. 
  • Self-Service BI Development: Maintain and enhance Holistics, our BI platform, to empower business users with intuitive dashboards and exploratory tools. Collaborate with leadership and stakeholders to continuously refine and expand self-service analytics capabilities.
  • Data Analysis: Analyze and interpret user behavior, product usage, and business performance to uncover opportunities for improvement. 

What you need to be successful

  • Practical experience with Root Cause Analysis to diagnose business problems and propose actionable solutions.
  • Advanced SQL Expertise: Proficiency in query optimization for large-scale datasets (billions of records). Ability to design accurate and efficient data models with complex business logic.
  • Working knowledge of Python and data transformation tools like DBT and Airflows is desirable, but not a must. 
  • Knowledge and experience working with SaaS product or marketing attribution models is highly desirable.
  • Solid experience in designing dashboards and reports that provide clear, impactful insights for business users. 
  • Exceptional communication skills in both written and verbal English. 
  • Be a critical thinker and a proactive problem-solver - someone who doesn’t just analyze numbers but asks the right questions and drives meaningful change. 

Why you should choose us

  • Impact: Your work will directly help thousands of SMBs.
  • Culture: We are a lean, fast-growing team that values Good Design, Trust, and Empowerment. We invest in our people, adapt quickly, and strive to be a great place to work.
  • Perks: 
    • We pay highly competitive salaries + 13th-month bonus.
    • Stock options for high contributors—we want you to own a part of our success.
    • Professional development package of up to $1,000/year (for courses, books, or conferences).
    • Modern office with top-notch equipment (MacBook Pro).
    • Comprehensive healthcare package (Annual health check, Vaccine, Premium Health Insurance)
    • Flexible working hours with a standard 5-day workweek.

If you're an innovative, forward-thinking Data Analyst, we'd love to hear from you!

Flodesk is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Flodesk is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]
Notice to California-based Candidates and Vietnam-based Candidates for Employment. This Candidate Privacy Notice is intended to provide information about how Flodesk collects and uses personal information to California consumers and candidates located in Vietnam (Vietnam-based candidates) who apply for employment with Flodesk. If you are employed by Flodesk, refer to the Employee Handbook for additional information. For any questions about this notice, please contact [email protected].
Personal Information Flodesk Collects:
Identifiers Including name, address, email, telephone number, social security number, driver license number, passport number, and other personal identifying information. For California-based candidates: Characteristics of protected classifications under California or federal law including demographic information and other personal information obtained during the application process, such as gender, race, national origin. Professional or employment-related information, such as salary/compensation and benefits packages, other relocation or job preferences, prior background, experience, skills, and other information in support of your application, reference information. Any other information you provide as a part of  recruitment, job application, or interview process. 
Purposes for Collecting Personal Information:
To consider qualifications, skills, and interest for employment. To communicate with you during the recruitment and interview process. To provide compensation, including payroll, and  administer stock options and benefits, including medical, dental, vision, commuter, and retirement benefits. To provide human resources services and conduct performance evaluations. To monitor work eligibility including work-related licenses, credentials, training, and eligibility to work in the United States or in Vietnam. To improve recruitment and interview processes and  ensure a safe and efficient working environment. To comply with applicable legal or regulatory requirements as Flodesk may transfer or store internationally your information, including to or in the United States, European Union and Vietnam and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.
For Vietnam-based candidates:
By clicking "Submit Application", You confirm that you have read the Privacy Notice and agree to allow Flodesk to process your personal data for this application, including cross-border transfer. You have the right to withdraw your consent or request data deletion at any time by contacting [email protected]