Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Key Account Manager

Ferring Pharmaceuticals · Mumbai, India

Job Description:

Key Account Manager

Company:** Ferring India

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Job Summary

As a Key Account Manager at Ferring India, you will be responsible for developing and maintaining strong relationships with our most valuable clients. You will drive sales growth, ensure customer satisfaction, and strategically position Ferring's pharmaceutical products within key accounts.

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Job Responsibilities

* Develop and execute strategic account plans to achieve sales targets and maximize revenue from key accounts.
* Cultivate and maintain strong, long-lasting customer relationships through regular communication and in-depth understanding of their needs.
* Conduct thorough customer analysis to identify opportunities for growth and anticipate future requirements.
* Implement robust Customer Relationship Management (CRM) strategies to track interactions, manage pipelines, and optimize customer engagement.
* Drive Customer Success Management initiatives, ensuring clients derive maximum value from Ferring's products and services.
* Effectively Communicate product value propositions, market insights, and strategic recommendations to key stakeholders.
* Utilize Digital Sales techniques and Multi-Channel Marketing strategies to reach and engage with key account decision-makers.
* Continuously monitor Market Intelligence to identify emerging trends, competitive activities, and potential new business opportunities.
* Develop and implement Pharmaceutical Sales strategies tailored to the unique needs of key accounts and the broader healthcare landscape.
* Lead Sales Optimization efforts, continuously seeking ways to improve sales processes, efficiency, and effectiveness.
* Negotiate and close complex sales agreements, demonstrating strong Selling skills and a deep understanding of customer requirements.
* Collaborate effectively with internal teams, including marketing, medical affairs, and sales support, to Deliver Results and ensure a seamless customer experience.
* Display Resilience and Adaptability in a dynamic market environment, adjusting strategies as needed to overcome challenges and capitalize on opportunities.
* Manage Self effectively, prioritizing tasks, meeting deadlines, and continuously developing professional skills.
* Contribute to the overall Sales Strategy of the organization, providing insights from key accounts to inform future direction.

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Job Qualifications

* Proven experience as a Key Account Manager or in a similar sales role within the pharmaceutical industry.
* Demonstrated ability to Communicate Effectively with diverse stakeholders, both internally and externally.
* Strong analytical skills for Customer Analysis and Market Intelligence.
* Proficiency in Customer Relationship Management (CRM) software and processes.
* Experience in Customer Success Management and a customer-centric approach.
* A track record of consistently achieving or exceeding sales targets and the ability to Deliver Results.
* Familiarity with Digital Sales and Multi-Channel Marketing strategies.
* Proven ability to Display Resilience and Adaptability in a fast-paced environment.
* Excellent organizational skills and the ability to Manage Self and prioritize workload effectively.
* In-depth knowledge of Pharmaceutical Sales cycles and regulatory environments.
* Strong understanding of Sales Optimization and Sales Strategy development.
* Exceptional Selling and negotiation skills.
* Ability to Work Collaboratively in a team-oriented environment.
* Bachelor's degree in Business, Marketing, Life Sciences, or a related field.

Location:

Ferring India M&S
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