Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Creative Director

Everlane · Los Angeles, CA

Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge. The journey toward better continues.

The Everlane Creative team connects marketing and business objectives to the creative heartbeat of the brand. A team of thinkers and makers that provides a vision and a framework for work that directly engages our customers, from product campaigns to retail to e-commerce to social media and beyond. Key brand codes such as transparency, accessibility, and inclusivity inform our work and guide our unique culture. The Creative Director will be a critical leader within this function, collaborating with Merchandising, Marketing, and our Product Design teams daily. 

Reporting to the Chief Executive Officer, the Creative Director will own high-visibility projects from start to finish and develop a fresh point of view on the brand.  

Your day-to-day:

  • Directs, manages, inspires, and motivates freelancers, designers, stylists, and photo studio teams.
  • Guides process and provides conceptual vision with executional acumen.
  • Works to maintain consistency and quality for Everlane across all touchpoints. 
  • Thinks strategically and connects design and creative thinking to specific business use cases.
  • Collaborate with the Marketing and E-Commerce teams in developing marketing plans, analyzing results, and identifying opportunities.
  • Owns the design calendar through milestone achievement and ensures all design team members execute within timelines and budgets.
  • Analyze brand tracking, market trends, consumer needs, and the competitor landscape.
  • Prioritize work and resources across engagements based on short- and long-term needs and develop schedules by collaborating with designers and production artists.
  • Conduct brainstorming sessions with the creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.
  • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.
  • Works closely with the CEO, keeping them informed and in the loop on all project and team-related developments.
  • Able to clearly articulate creative ideas and points of view to cross-functional teams.

We'd love to hear from you if you have:

  • Ideally, 12+ years of print and digital design experience, preferably in-house or at a creative agency.
  • Expert sense and hands-on comprehension of type, layout, and design fundamentals.
  • Passionate about art direction and image creation for both stills and motion.
  • Deep knowledge of photography and visual culture.
  • A strong appreciation of fashion trends, brands, styling, and product creation.

The Fine Print:

California Resident:  At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $160,000 - $195,000. This range is based on the Los Angeles geographic area, and the actual pay may vary depending on your skills, qualifications, experience, and geographic location. 

Everlane is deeply committed to respecting and protecting your data privacy. For information on our privacy practices, please review our Privacy Policy.

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