Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Director of Client Relations

Ernestpackagingsolutions · San Antonio, Texas, United States

For over 80 years, Ernest has been committed to the success of our extended family, our customers, our employees, and the packaging industry itself. When you work with Ernest, you’ll enjoy the advantages of learning proven methods of success, a proactive approach, and having fun while earning what you’re worth with a lot of really awesome people.

Director of Client Relations (aka Director of Sales)
Location: San Antonio, TX
Sales Territory:
Local radius
Full-time | Base Salary + Bonus | Comprehensive Benefits | Exceptional Culture
Salary range and comp: 100 - 130k + bonus + perks  

At Ernest, our people are the heart of our success and that includes our clients. As we continue to grow, we’re looking for a Director of Client Relations to lead from the front. This is more than a sales leadership role, it’s about building deep relationships, championing a high-performance team, and becoming the face of Ernest in your territory. We’re looking for a talented and driven sales leader who can inspire a team of Client Relationship Managers (CRMs), drive growth through new business development and account expansion, and create unforgettable client experiences along the way. You know how to lead in every setting from boardrooms to BBQs, ballgames to cold call walk-ins and you make clients feel like partners and teams feel unstoppable. If that’s your style, you’ll fit right in at Ernest.


 

What You'll Do: 

Lead and Develop a Territory Sales Team 

  • Motivate and manage a team of B2B Client Relationship Managers (aka outside sales reps)
  • Drive performance, accountability, and professional development
  • Coach your team in sales strategies, tools, and account planning
  • Lead monthly sales meetings and conduct regular reviews to keep goals on track

Act as the Territory’s Sales Leader and Brand Ambassador 

  • Serve as the go-to sales leader for your region internally and externally
  • Build authentic, lasting relationships with business clients
  • Represent Ernest at appreciation events, sports outings, and client meetings
  • Partner with supplier reps to drive value and strengthen relationships

Drive New Business and Grow Existing Accounts 

  • Guide and support your Client Relationship Managers as they hunt for new business and grow key accounts
  • Equip your team to uncover client needs, deliver customized solutions, and build long-term loyalty
  • Coach CRMs to deepen account penetration and maximize GTM growth across their portfolios
  • Be a strategic partner in removing roadblocks, navigating client challenges, and ensuring successful outcomes

Lead with Operational Excellence 

  • Create and execute a yearly business plan focused on profitable growth
  • Recommend process improvements to elevate the sales function
  • Support company policies related to credit, collections, pricing, and more
  • Approve pricing deviations and oversee sales promotions, campaigns, and contests

What You Bring

  • Proven B2B outside sales success
  • Experience managing and growing an outside B2B sales team
  • Strong leadership, communication, and coaching abilities
  • Track record of strategic thinking and operational execution
  • Confidence in building rapport at all levels from clients to colleagues
  • Valid driver’s license and a clean driving record
  • Industry experience not required but relevant outside sales experience is a must

 

Why Ernest? 

We don’t just build sales teams, we build careers. Our culture is rooted in connection, development, and a shared belief that when one of us moves forward, we all move forward. You’ll be empowered to lead, equipped to succeed, and supported by a team that celebrates every win, big or small.

 

Let’s build something great together!




Wanna see what makes us awesome? Hit play on our latest videos:

Newest Company Video with Keanu Reeves!

Watch us make a cardboard skateboard with Tony Hawk!

 

Ernest is a nationwide company, but did you know that our humble roots started in a Los Angeles garage? Brothers Ernie and Charles Wilson founded the company in 1946 with a dedication to customized service. Even after decades of delivering great packaging to our customers, that commitment has never changed. We always find the best solution to fit our customers’ needs, even if we have to invent it!