Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Account Manager

Equativ · New York City

We are looking for a driven and client-focused Account Manager to join our US National team. You will be the day-to-day strategic lead contact for our top-tier clients, managing programmatic and managed media campaigns from planning through execution.
 
Acting as a trusted advisor, you’ll blend a deep understanding of the campaign strategies with a performance-first mindset to deliver measurable results, uncover growth opportunities, and strengthen long-term partnerships.
 
This role is ideal for someone who thrives in a fast-paced, data-driven environment and is passionate about delivering impactful, client-centric solutions.
We are looking for a driven and client-focused Account Manager to join our US National team. You will be the day-to-day strategic lead contact for our top-tier clients, managing programmatic and managed media campaigns from planning through execution.
 
Acting as a trusted advisor, you’ll blend a deep understanding of the campaign strategies with a performance-first mindset to deliver measurable results, uncover growth opportunities, and strengthen long-term partnerships.
 
This role is ideal for someone who thrives in a fast-paced, data-driven environment and is passionate about delivering impactful, client-centric solutions.
👋 About us 
Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising.

Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes.

With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.

The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.
Come and lead the charge with us in building a transparent ecosystem based on quality!

----------------------
Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at [email protected]

Key Responsibilities

  • Serve as the primary client contact, building strong, trust-based relationships.
  • Plan and execute client entertainment initiatives to enhance engagement and retention by participating in office hours, lunch & learns, and industry events.
  • Develop client-aligned media strategies using market trends, audience insights, and competitive analysis.
  • Identify upsell/cross-sell opportunities across open exchange and PMP formats.
  • Proactively address evolving client needs with strategic recommendations.
  • Use performance data to develop retention plans and uncover growth opportunities.
  • Collaborate on pre-launch activities: brief reviews, creative mocks, sitelists, and quality checks.
  • Maintain and manage Deal Libraries and targeting strategies.
  • Deliver ongoing performance updates, QBRs, and post-campaign wrap-ups.
  • Provide curated reporting: site lists, green PMPs, RFIs, RFPs, and campaign trackers.
  • Qualifications

  • Understanding of programmatic, adtech, self serve, DSPs, SSPs, PMPs
  • Analytical, organizational, problem solving, communication and troubleshooting skills
  • Familiarity with optimization, attribution and other facets of the ad tech industry