Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Strategy Manager, Canada

Entain · Toronto, Ontario, ca

Salary range: from $140,000 CAD

Reason for hiring: New headcount

 

Entain’s Americas and Southern Europe Strategy team is looking to hire a Strategy Manager for its Canadian operations to help support the local team setting and executing the strategy to drive financial performance.

Reporting to the Associate Director of Strategy for the region, this exciting role serves as the connective tissue between strategy and execution, working with local and regional leadership teams to lead high impact strategic planning topics and engaging with local operational teams to deliver results.

You will work with all commercial functions in Canada as well as multiple groups across central Entain, including Digital, Product and Technology, Operations, Marketing, Sales, as well as regional corporate leadership.

We are looking for talented Strategy professionals with the highest standards of integrity who have previously worked in Strategy Consulting and are looking for an opportunity to work in a fast-paced commercial environment.

The successful candidate must have experience developing and implementing commercial strategy frameworks, have demonstrable experience of influencing Executive leaders on key strategic and investment topics, and have experience executing commercial due diligence and growth strategy initiatives. Experience with large-scale transformations and project management a strong plus.

Experience within the sports and gaming vertical is preferred for this role, but not essential.

Key Responsibilities:

This is an exciting role within a rapidly expanding team with a broad range of responsibilities, including:

  • Strategic projects: Support high-visibility, growth strategy projects by conducting strategic analysis, financial modeling and synthesizing conclusions to be presented to internal executive leaders and functional leads
  • Operational execution: Support development and implementation of plans to operationalize strategy to drive revenue growth, market expansion, and competitive positioning in Canada
  • Partnership management: Provide strategic guidance to and support engagement with key external vendors (e.g., sports and media partners, suppliers, agencies)
  • Market & competitive analysis: Monitor industry trends, competitor activities, and regulatory developments to identify opportunities and risks
  • Business performance monitoring & optimization: Work closely with cross-functional teams (product, marketing, finance, etc.) to develop and implement structure to evaluate and optimize performance.
  • Data-driven insights: Analyze data to derive business insights in order to guide strategic decision-making
  • Thought leadership: Contribute industry knowledge, thought leadership and a growth perspective to the organization
  • Connect with broader org: Facilitate the flow of ideas and information within the broader company

 

  • Strong undergraduate degree
  • Extensive experience in strategy consulting / in-house strategy roles (4-7 years post undergrad or 1-2 years post MBA)
  • Ability to work in a fast-paced environment and deal with ambiguity
  • Knowledge and ability to apply business frameworks (e.g. value chain, competitive forces, core competency analysis)
  • Proficiency in Excel & data analysis
  • Proficiency in business writing and verbal communications, including delivery of presentations to executive business leaders
  • Proficiency with project management and operational execution
  • Strong interest in betting, games, media, technology, and entertainment industries
  • Fluent English speaker

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Toronto, you can expect to receive great benefits like:

  • Generous group bonus scheme
  • Hybrid working
  • Entain & Enhance days – 2 paid days off to focus on your professional or personal development

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supportive community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

Equal Opportunities.

If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you.

We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves.

We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on race, colour, nationality, ethnic or national origin, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, marital or civil partnership status, pregnancy or maternity, or any other status protected by law.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.