Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Digital Growth Manager

Enhesa · Brussels

Who We Are:

Enhesa is the leading provider of regulatory and sustainability intelligence worldwide. As a trusted partner, we empower the global business community with the insight to act today and prepare for tomorrow to create a more sustainable future - positively impacting our environment, our health, our safety, and our future. Navigating the fast-changing compliance and sustainability landscapes, we help them understand not just what they should do (first) but also how to do it. Both in their unique business and anywhere in the world. Now and in the future.

Our Mission:

  • Identify EHS requirements for the industry
  • Provide EHS compliance tools to companies
  • Advise companies in developing and implementing corporate EHS strategies

Enhesa’s core clients include Fortune 500 multinational companies. For more information, visit www.enhesa.com

As part of our highly dynamic team, we offer:

  • A competitive salary package & benefits with a flexible home-working policy
  • Work/life balance and a fast-paced and driven environment
  • Accountability and pride for your projects

About the Role 

We’re looking for a hands-on, versatile Digital Growth Manager to join our growing Digital & Lifecycle team. This is a broad role suited to someone who thrives on variety – you’ll move between website management, campaign execution, user experience improvements, and strategic projects on any given day.

You’ll be the team’s all-rounder: building and maintaining pages in WordPress, supporting paid and organic search activity, contributing to email and lifecycle campaigns, and helping shape the digital experience for enterprise buyers evaluating complex compliance solutions.

This is a great opportunity for someone with solid digital marketing foundations who wants to deepen their skills across multiple channels within a specialist B2B SaaS environment. You don’t need to be an expert in everything – but you do need to be curious, proactive, and ready to learn.

 

Day-to-Day Responsibilities 

Website & User Experience

  • Own day-to-day website maintenance, updates, and content publishing in WordPress
  • Build and optimise landing pages, solution pages, and campaign pages to support demand generation
  • Improve site UX based on analytics, heatmaps, and user behaviour data to increase conversion rates
  • Collaborate with design on page layouts, ensuring brand consistency and accessibility standards
  • Support website personalisation initiatives as they roll out (role-based and industry-based journeys)
  • Monitor site performance, page speed, and technical health; coordinate fixes with development resources

SEO & Content

  • Support organic search strategy, including keyword research, on-page optimisation, and content briefs
  • Work with the content team to ensure blog posts, guides, and resources are optimised for search visibility
  • Monitor organic performance and keyword rankings, identifying opportunities and flagging issues
  • Assist with content audit and gating strategy decisions to balance lead capture with organic reach

Paid Media

  • Support paid search campaigns across Google Ads, Microsoft Ads, and LinkedIn in partnership with our performance marketing agency
  • Help create and test ad copy, landing pages, and audience targeting for campaigns across the funnel
  • Monitor campaign performance and flag optimisation opportunities (budget pacing, quality scores, bid adjustments)
  • Assist with paid social activity including LinkedIn sponsored content and thought leadership promotion

Email & Lifecycle

  • Support email marketing execution in HubSpot, including newsletter builds, promotional emails, and nurture flows
  • Help maintain email templates and ensure consistent branding across all communications
  • Contribute to persona-led nurture programs and lifecycle campaign development
  • Monitor email deliverability, engagement metrics, and list hygiene

Reporting & Strategy

  • Pull and structure performance reports across digital channels (web, paid, organic, email)
  • Contribute insights and recommendations during weekly team standups and monthly reporting cycles
  • Support quarterly OKR tracking and campaign retrospectives
  • Contribute to strategic planning when required, bringing data-informed recommendations to the table

 

 

What We’re Looking For 

Essential

  • 5+ years’ experience in a digital growth role covering multiple channels
  • Hands-on WordPress experience (building pages, managing content, basic troubleshooting)
  • Working knowledge of Google Analytics (GA4) and an understanding of how to interpret web and campaign data
  • Experience with at least two of the following: SEO, PPC (Google Ads), email marketing, social media advertising
  • Familiarity with a marketing automation or CRM platform (HubSpot preferred, but Marketo, Pardot, or similar accepted)
  • Strong attention to detail and ability to manage multiple workstreams simultaneously
  • Excellent written communication skills – you can write clear, professional copy when needed
  • A collaborative mindset: you work well across teams and are comfortable taking direction while also showing initiative

Desirable

  • Experience in B2B or SaaS marketing, ideally within enterprise or regulated industries
  • HubSpot experience (workflows, landing pages, email, reporting)
  • Familiarity with Google Ads and Microsoft Ads campaign management
  • Understanding of conversion rate optimisation (CRO) principles
  • Basic HTML/CSS knowledge for email or web page tweaks
  • Experience working with external agencies (SEO, PPC, or creative)
  • Interest in or exposure to AI tools for content and workflow automation

 

 

 

If you are ready to join our journey, please apply!

 

Equal Opportunity Employer
Enhesa is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected characteristic.