Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Business Development Representative

Enformion · Tampa, FL

Enformion is a dynamic and innovative data and analytics company that assists digital marketplaces in fraud prevention, risk management, seamless user onboarding, and fostering trust between shoppers and merchants. Our AI-powered solutions leverage extensive data intelligence and advanced behavioral analysis, enabling continuous monitoring for emerging risk indicators.

 

Location & Travel

This role is hybrid and will require 3 days in our Tampa Bay office per week.  Available to travel as required for meetings and conferences.

Note: This job description is a general overview, and responsibilities may vary based on the specific needs and structure of the company

 

Salary: $55K-$65k
The salary is $55k, and $65k total comp with OTE

Job Purpose 

As a Business Development Representative at Enformion, you will play a pivotal role in driving our business growth. Your mission will be to identify potential clients, establish initial contact through various prospecting tools, and set appointments for our Sales Team. If you're enthusiastic about sales, thrive in a dynamic, fast-paced environment and have a passion for the data, fraud, and identity verification industry, this role could be your next challenge.  This role will report directly to the Business Development Manager.

Key Responsibilities:

  • Utilize various tools such as LinkedIn, HubSpot, email and phone calls to prospect potential clients and establish initial contact
  • Set appointments for Sales Executives to further the sales process
  • Consistently meet or exceed set KPIs such as call targets or lead qualification metrics.
  • Develop a pipeline of viable opportunities and effectively manage the pipeline with the sales team, including timely follow up of all leads and advancing leads through selling process
  • Understand and demonstrate an in-depth understanding of Enformion products, content and solutions including the ability to articulate competitive differentiators and our value proposition
  • Work closely with Sales, Marketing, and Management to align strategies aimed at increasing revenue
  • Ability to identify and communicate effectively with executives or other high-level officials within a customer's organization

Your Profile:

  • 1+ year experience in sales or business development
  • Excellent communication, strong resilience, and tenacity
  • Proficiency in CRM tools (Hubspot preferred) and digital prospecting channels
  • A results-oriented mindset, with the ability to drive sales and exceed targets
  • B2B sales and marketing experience
  • Ability to flourish with minimal guidance, be proactive
  • Excellent organizational skills
  • Proficient in Word, Excel, Outlook, and PowerPoint
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions

Education & Experience

  • Bachelor’s degree in business, marketing or related field is preferred
  • Minimum 1-2 years of relevant work experience, in sales, marketing or related field

Benefits

  • Flexible PTO
  • 6% 401K match
  • Medical, dental and vision