Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

eCommerce Sales Manager

Emerson · United States

The eCommerce Sales Manager is responsible for managing, analyzing, and driving sustainable growth across key North American eCommerce accounts. This role leads account management for major online partners, including Amazon and SupplyHouse, while strengthening relationships with preferred online distributors (PODs). The position also owns the development, communication, and enforcement of the Professional Tools Minimum Advertised Price (MAP) Policy to ensure consistent and accurate brand representation across digital channels.

As the internal subject matter expert for online sales, this role builds a comprehensive understanding of the eCommerce landscape, analyzes global performance, and partners across functions to execute strategies that support long term growth for Emerson’s Professional Tools brands.

In This Role, Your Responsibilities Will Be:

  • Drive the growth of eCommerce sales and expand the Professional Tools online presence across key platforms.
  • Serve as the primary point of contact for Professional Tools’ largest eCommerce account, Amazon, managing all related account activities.
    • Manage the Professional Tools product catalog within Amazon Vendor Central, ensuring accurate content, optimized listings, and a strong customer experience across Amazon and the Amazon Marketplace.
    • Monitor Amazon category trends, identify opportunities for growth, and develop strategies focused on underserved or emerging product categories.
    • Plan, execute, and continuously optimize Amazon advertising investments to support growth on priority ASINs while ensuring effective use of spend.
    • Identify and address cost reduction opportunities related to Amazon operational penalties by partnering with Credit and Operations teams.
    • Collaborate closely with Customer Service teams in to resolve order processing questions and support special purchasing initiatives, including bulk buy programs.
    • Build and manage a direct relationship with Amazon Canada, developing and executing Canada specific strategies for both brands.
    • Manage vendor agreements, including pricing updates and price increase communications, in alignment with business objectives.
  • Actively participate in the Professional Tools internal eCommerce Project Team, collaborating across functions and platforms.
  • Support the evolution of North American MAP policies, with primary responsibility for implementation, enforcement, and daily execution.

Who You Are:
You build strong relationships and deliver solutions that create long term value for customers and internal partners. You interpret complex information and use data driven insights to guide decisions and influence business strategies. You collaborate effectively across teams by sharing information openly, building trust, and aligning efforts to common goals. You plan and prioritize work to meet commitments and take a hands-on, solutions focused approach to addressing challenges.

For This Role, You Will Need:

  • A bachelor’s degree (preferably in Marketing or Business) or an equivalent combination of education and relevant experience.
  • Five or more years of relevant sales or marketing experience.
  • Familiarity with eCommerce sales channels, tactics, strategies, and policies.
  • The ability to work independently with minimal supervision while staying connected to cross functional teams.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Effective communication skills and the ability to collaborate and lead within cross functional teams.
  • Demonstrated ability to manage multiple projects, timelines, and priorities while maintaining a high level of organization and service.
  • Strong written and verbal communication skills, along with attention to detail.

Preferred Qualifications That Set You Apart:

  • An MBA.
  • Experience supporting both B2B and B2C sales and marketing organizations.
  • Understanding of digital marketing concepts and best practices.
  • Knowledge of leading digital commerce and marketing platforms.
  • Experience working with data analysis tools and databases.
  • Experience with PPC advertising, Amazon Advertising, and retail media platforms.

Our Culture and Commitment To You:
At Emerson, our employee’s passion for innovation and results drives our success. We actively pursue new technologies, capabilities and approaches to drive tangible value for our customers. To reward this passion for innovation and results, Emerson makes meaningful investments in our people. We provide competitive compensation, integrated benefits offerings, and fulfilling career journeys that support the growth of each employee. We firmly believe that when Emerson is successful in achieving its operational and financial goals, our employees share in the company’s success. The salary range for this role is $91,356-$120,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.

We are committed to supporting employee wellbeing with flexible, competitive benefits designed to meet a wide range of needs. These include medical, dental, and vision coverage, an Employee Assistance Program, a 401(k), tuition reimbursement, employee resource groups, recognition programs, flexible time off, paid parental leave, and holiday leave.

This position will be open for a minimum of 7 days from the day of posting. Applicants are encouraged to apply early to receive optimal consideration. In compliance with the Colorado Job Application Fairness Act, in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Originally posted on Himalayas