Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Price & Promotion Client Manager

Dunnhumby · London

4 Full Time General Luc Prudhon

dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. 

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro.

 

Are you passionate about driving customer-first strategies and delivering measurable value in retail? We’re seeking a Price & Promotion Consulting Manager to join our dynamic team on a permanent basis.

About the Role:
As our Price & Promotion expert, you will own and nurture relationships with key client counterparts within the retailer, driving impactful customer-first strategies. You’ll develop, deliver, and manage comprehensive Price & Promotion workplans that maximise value, satisfaction, and ROI for our retail clients. Leading a talented team of Price & Promotion Client Leads, you’ll support client and sales teams in winning new projects while ensuring outstanding client outcomes.

Key Responsibilities:

  • Build and maintain strong relationships with retail client counterparts and expand dunnhumby’s influence along the retailer value chain.
  • Act as a trusted adviser, inspiring client teams to prioritise the customer in every decision.
  • Develop and manage Price & Promotion account plans that deliver measurable ROI and implement change management within client organisations.
  • Understand retail clients’ strategies and plans to ensure alignment and effective two-way communication.
  • Identify and capitalise on value opportunities to shape and oversee the Price & Promotion workplan.
  • Collaborate closely with Client, Sales, Retail, and Shopper Insights teams to deliver a cohesive, client-focused approach.
  • Lead, coach, and develop the Price & Promotion client team, ensuring high performance and alignment with business goals.
  • Design client training plans and leverage global case studies to bring strategies to life.
  • Support product development by sharing client insights and embedding solutions into retailer processes.
  • Track and report on ROI and client impact to continuously improve our value delivery.
  • Play a key role in contract renewals, maximising client retention.
  • Stay ahead of industry trends and competitive landscape to position dunnhumby as a market leader.

What We’re Looking For:

  • Bachelor’s degree or equivalent (Master’s in Business or Marketing is desirable).
  • Proven experience in retail, specifically within price & promotions.
  • Demonstrated leadership experience with managing and growing teams.
  • Strong commercial acumen with a track record of driving value through products and services.
  • Skilled in managing senior retail stakeholders and building trusted partnerships.

 

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect.  Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof.  We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. 

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)

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