Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Associate, Campaign Operations

Doordashmexico · Mexico City, Mexico

About the Team

The DoorDash Campaign Operations team’s mission is to efficiently deliver high quality, relevant communications that meet the needs of our audiences, globally. To accomplish this mission, we’re building a team of technical CRM experts who build, QA, and launch marketing campaigns designed by our Lifecycle Marketing partners. This team is goaled on high quality campaign delivery and operational efficiency so that each campaign reaches the correct audience on-time with excellent craft. 

About the Role

As the Senior Associate, Campaign Operations, you will be responsible for building, testing and launching Retention Marketing campaigns designed by our Lifecycle Marketing partners. You will partner closely with the Lifecycle Marketing team and Project Managers to ensure each campaign has completed all required steps prior to launch, and is delivered on time to the end-consumer, with high quality and excellent craft. You will be responsible for the high quality campaign delivery rate and production efficiency of each campaign launch. This role will report to the Campaign Ops Manager who sits in Mexico City. 

You’re excited about this opportunity because you will…

  • Campaign QA & Execution: Build, test, and launch retention marketing campaigns across email, push notifications, in-app messaging, and other channels using Braze and in-house tools. Includes owning the QA review process, collaborating with designers and copywriters, building target audience segments and capturing feedback from multiple stakeholders.
  • Cross-functional Collaboration: Partner with teams such as Lifecycle Marketing, Martech, Data Science, Product, Engineering, and Design to align on campaign goals, audience segmentation, and creative execution.
  • Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations to improve quality, craft and efficiency for future initiatives.
  • Stakeholder Management: Act as the primary point of contact for Campaign Operations for your Lifecycle Marketing partners, ensuring alignment with company goals and priorities.
  • Tool Expertise: Leverage Braze and other internal marketing platforms to implement sophisticated campaigns, including automation, dynamic content, and A/B testing.

We’re excited about you because you bring…

  • Experience: 3-4+ years of experience in Retention Marketing, Email Marketing, or Lifecycle Marketing
  • Technical Proficiency: Hands-on experience with Braze/Iterable or a similar ESP is required. Familiarity with other marketing automation tools is a plus.
  • Operational Excellence: Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.
  • Analytical Mindset: Ability to interpret data and analytics to inform decisions and optimize campaign development and quality. 
  • Collaborative Approach: Excellent interpersonal and communication skills to work effectively with cross-functional teams and stakeholders

 


Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.

 

 

We use Covey as part of our hiring and/or promotional process for jobs in certain locations.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144

To request a reasonable accommodation under applicable law or alternate selection process, please inform your recruiting contact upon initial connection.

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