Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Territory Sales Manager- Michigan

Diversified Botanics · Michigan

Diversified Botanics operates at the intersection of wellness, manufacturing discipline, and operational rigor. We build botanical wellness products that hold up under scrutiny—not just speed. Our portfolio includes category-leading brands such as MIT45, along with emerging products like Uprising and Kava+, all produced under rigorous GMP and NSF-certified standards.

Our teams move with urgency, but never without evidence, accountability, and respect for the work. This is a place for people who take pride in precision, understand the cost of shortcuts, and show up ready to contribute to a team that runs tight by design.

Note to Recruitment Agencies

Diversified Botanics does not engage external recruiting agencies. All candidates must apply directly.

Role Purpose

The Territory Manager owns the full commercial performance of an assigned territory with a clear dual mandate: hunt for new business, service what you've built. This role is accountable for generating net-new revenue while retaining and deepening the existing customer base through high daily activity and disciplined territory management.

This is not a coverage role. It is a business ownership role with clear accountability for revenue growth, margin discipline, and brand integrity — executed through consistent daily outreach, structured field activity, and hands-on account servicing.

This role requires comfort making independent commercial decisions with material revenue impact, including building pipeline, activating distributor and broker relationships, and ensuring consistent sell-through — not just sell-in.

What You'll Do

  • Own the full commercial performance of an assigned territory, treating it as your business

  • Execute a high-volume daily activity standard — including a minimum of 30+ outbound calls per day and in-person visits scaled to territory opportunity

  • Prospect, engage, and open net-new accounts across varied market structures, including convenience stores and independent retail

  • Service and grow the existing customer base through regular touchpoints, structured follow-through, and proactive relationship management

  • Develop, align, and hold distributors and brokers accountable to defined performance standards and growth targets

  • Translate distributor relationships into measurable activation, penetration, and reorder performance

  • Expand share of wallet, product penetration, and strategic depth within current accounts

  • Identify competitive risks, churn signals, and whitespace opportunities early

  • Execute structured territory plans that balance revenue growth, travel efficiency, and margin discipline

  • Maintain rigorous CRM discipline, forecasting accuracy, and pipeline visibility

  • Represent Diversified Botanics consistently and professionally across all interactions

  • Independently manage travel planning and prioritization based on growth opportunity

You'll Thrive Here If You

  • Come from a high-activity sales environment — car sales, cell phone/wireless, DSD, or route-based sales — where volume, urgency, and leading with value are daily habits

  • Are energized by opening new doors and thrive on consistent prospecting activity

  • Understand the convenience store channel and can work across buyers, category managers, and store-level execution

  • Take as much pride in servicing existing accounts as you do in closing new ones

  • Are comfortable managing distributor performance and indirect channels

  • Convert sell-in into sustained sell-through performance

  • Use data to allocate time and travel efficiently

  • Operate autonomously without sacrificing forecast precision

You May Struggle Here If You

  • Prefer low-volume, relationship-only selling with minimal outbound activity

  • Avoid structured daily prospecting and cold outreach

  • Underinvest in account servicing or distributor alignment

  • Rely on informal follow-up rather than structured activation

  • Resist ownership of forecast accuracy and pipeline discipline

  • Prefer transactional selling over disciplined territory ownership

What You Bring

  • 5+ years of outside B2B sales experience — backgrounds in car sales, wireless/cell phone retail, DSD, or route-based sales strongly valued

  • Demonstrated success generating net-new revenue while retaining and growing existing accounts

  • Proven ability to sustain 30+ daily outbound calls alongside consistent field activity

  • Experience working the convenience store channel preferred

  • Experience working with distributors, brokers, or indirect channels

  • Strong commercial judgment, negotiation discipline, and deal hygiene

  • Comfort operating with autonomy, accountability, and clear performance expectations

  • Alignment with our operating values: integrity, ownership, evidence, accountability, and velocity

Minimum Qualifications

  • Proven success generating new business and expanding B2B accounts

  • Demonstrated ability to maintain high daily outbound call activity (30+ calls/day) alongside in-person field visits

  • Experience independently managing territory coverage and travel strategy

  • Strong communication, forecasting accuracy, and CRM discipline

Preferred Qualifications

  • Convenience store or independent retail channel experience

  • Distributor or broker management experience

  • Background in car sales, wireless/cell phone, DSD, or route-based sales

  • Experience expanding territories through new applications or channel development

  • Background in regulated, technical, or compliance-driven markets

Bottom Line

You hunt. You service. You own the results. This role is for a commercial operator who picks up the phone 30+ times a day, gets in front of accounts, and builds lasting performance through equal parts hustle and follow-through.

Benefits

We invest in our team with benefits designed to support sustained performance and long-term growth—personally and professionally.

Health & Insurance

  • 100% company-paid health premiums for employees and their families

  • Mental wellness and support resources

Lifestyle, Learning & Development

  • Fitness reimbursement: up to $1,000 per year

  • Tuition reimbursement: up to $5,250 per year

  • Professional development: up to $5,000 per year

Employee Perks

  • $150/month in Diversified Botanics products, plus 50% employee discount thereafter

  • Free meals, drinks, and celebration days

Compensation & Incentives

  • Discretionary quarterly bonus program

  • 401(k) with 100% match on the first 2% and 50% match on the next 4%

Compensation Philosophy

We pay competitively and reward consistency, reliability, and impact. Every role includes clear expectations, transparent growth paths, and opportunities to advance through demonstrated performance. Compensation reflects experience, scope, and contribution.

AI Proficiency & Innovation

AI literacy is considered a core professional capability at Diversified Botanics. Team members are expected to actively explore and apply AI tools to improve speed, insight, and decision-making in their work. We encourage experimentation, rapid learning, and the open sharing of practical AI workflows across teams.

Equal Opportunity

Diversified Botanics is an equal opportunity employer. All qualified applicants will receive consideration without regard to protected characteristics.

Work Eligibility & Accommodations

We comply with applicable employment laws and provide reasonable accommodations where required.

Ready to Contribute at a Higher Standard?

Apply to join a team where thoughtful work matters and effort earns real respect. We’re not chasing volume—we’re looking for alignment.