Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Account Executive, Enterprise

Dialpad · Minneapolis, US

About Dialpad
Dialpad is the leading AI-powered customer communications platform, transforming how businesses communicate with their customers. More than 50,000 companies around the globe — including Netflix, RE/MAX, Uber, Randstad, and Tractor Supply — rely on Dialpad to build stronger customer connections using real-time, AI-driven insights. Visit dialpad.com to learn more.

Being a Dialer
At Dialpad, you’ll be part of a collaborative team working toward our shared mission of making our customers and their employees wildly successful. We believe that every conversation matters, and we're elevating each one with a platform that drives real-time insights and automation for our customers.

We thrive on continuous evolution, where every employee leverages industry-leading AI to constantly refine our platform and our own skills. We seek individuals who not only meet our high standards but go beyond them. Our ambition is significant, and achieving it requires a team that operates at the highest level. We look for individuals who are not just ambitious but who also possess the traits that are fundamental to our success: Scrappy, Curious, Optimistic, Persistent, and Empathetic.

Your role
As an Account Executive, Enterprise, you will own the complete sales process from start to finish. You’ll work closely with Marketing, Partner Managers, Sales Leadership, Sales Engineers, Account Management, Legal, and Finance to take a large-sized business prospect to an active Dialpad client. In addition, you’ll help businesses solve complex communications problems felt by everyone around the world.

Dialpad’s Account Executive, Enterprise will solve tangible client challenges by redefining their definition of what’s possible through the implementation of Dialpad Talk, Contact Center, and/or Sell. In this role, you’ll combine acquiring new customers and uncovering market opportunities to get the market talking about Dialpad!

Dialpad’s Enterprise sales team plays an essential role in achieving corporate business objectives. This team collaborates closely with SDRs, Channel Partners, Sales Engineers, Sales Leadership, and their peers to constantly improve the efficiency and effectiveness of the full sales process.

This position reports to a Regional Vice President and is supporting a North Central territory (ND, SD, NE, MN, IA). Candidates must be located in territory.

What You’ll Do 

  • Build strategic outbound campaigns and sequencing to source your own opportunities, including calling, emailing, and texting leads to set up introductory meetings.
  • Prospect into target accounts and identify stakeholders and champions.
  • Convert leads to opportunities and create the necessary pipeline required to achieve your quarterly/annual sales quota.
  • Own the end-to-end sales process, including:
    • Leading discovery sessions with leads and prospects.
    • Working with Sales Engineering to prepare for and deliver product demonstrations.
    • Leading technical sessions to validate product viability, adherence to customer InfoSec requirements, and overall product fit for the prospective customer.
    • Creating and maintaining account plans required to identify areas for opportunity across strategic global customers.
    • Managing the contracting process from beginning through full contract execution and interfacing with Dialpad and customer finance, legal, and procurement personnel.
  • Have weekly 1:1s with your Manager comprised of coaching, key deal reviews, forecasts, and career roadmap.
  • Maintain a qualified 3x pipeline and meet quarterly/annual sales quotas.

Skills You’ll Bring  

  • 5+ years of sales experience in an ever-changing environment.
  • Transferable experience in the telecommunications, contact center, or unified communications industries.
  • Experience in managing and closing strategic deal cycles that include multiple business units and stakeholders.
  • Preferred expertise in SaaS Sales (including UCaaS and/or CCaaS).

We believe in investing in our people. Dialpad offers competitive benefits and perks, alongside a robust training program that helps you reach your full potential. We have designed our offices to be inclusive, offering a vibrant environment to cultivate collaboration and connection. Our exceptional culture, recognized repeatedly as a certified Great Place to Work, ensures every employee feels valued and empowered to contribute to our collective success.

Don’t meet every single requirement? If you’re excited about this role and you possess the fundamental traits, the drive, and strong ambition we seek, but your experience doesn’t satisfy every qualification, we encourage you to apply. 

Dialpad is an equal-opportunity employer. We are dedicated to creating an inclusive environment, free of discrimination and harassment.

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