Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

National Account Manager - Coles

Diageo · Sydney, Australia

Job Description :

Who are we:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to local favourites like Bundaberg Rum, Mr Black & Ello, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. 

 Join us to create a career worth celebrating. 

About the Function:

​​​Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.  

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. ​​We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential. 

About the Role:

Based in Sydney HQ, this role sits within our Coles Liquor National Accounts Team and is responsible for supporting Diageo’s Glass & RTD agenda within Coles Liquor Group.

This role operates within a dynamic and evolving customer landscape, where strong commercial fundamentals and strategic partnership are key to success. You will play a meaningful role in crafting how Diageo presents itself with Coles. You will balance short-term delivery with long-term, sustainable growth in Glass and RTD.

You’ll operate at the heart of a complex and fast-moving trading environment, where data, insight and commercial acumen are key. Working across both Glass and RTD, you’ll bring together category thinking, pricing strategy and customer collaboration to unlock sustainable growth.

This is an ideal opportunity for a data-led National Account Executive ready to step up, or a National Account Manager looking to deepen their capability in a highly strategic and challenging customer.

Role Responsibilities:

  • Supporting the Joint Business Planning (JBP) process with Coles across Glass & RTD, contributing to the delivery of Net Sales, Margin and share ambitions
  • Contributing to pricing, promotional planning and trade investment decisions within a competitive and data-led environment
  • Using customer and category insights to help identify growth opportunities and inform ranging, pricing and activation plans
  • Building strong and credible relationships with Coles stakeholders, with the confidence to contribute ideas and perspectives
  • Collaborating cross-functionally (RGM, Category, Supply, Marketing) to support the delivery of aligned and commercially sound plans
  • Contributing to test-and-learn initiatives, helping to explore new ways of working and unlock future growth opportunities within the Coles partnership


Experience / Skills Required:

  • Experience in FMCG or Liquor within a National Account Executive or National Account Manager role
  • Strong data literacy and systems capability, with the ability to translate insight into clear commercial actions
  • Commercial acumen across pricing, promotions and P&L management, with a meticulous approach
  • Confidence operating in a fast-paced, sometimes ambiguous trading environment, with resilience and a solutions-focused approach
  • Ability to influence and challenge both internally and externally, using insight and logic to shape outcomes
  • A growth mindset with the curiosity and drive to learn, develop and step into broader commercial leadership over time


Flexible Working:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. 

Rewards & Benefits:

At Diageo, we offer more than just a role— we offer an environment where you can thrive, grow and be recognised for your impact.

  • Competitive reward – Market-leading salary, performance-driven bonus and industry perks
  • Flexible ways of working – Hybrid working with no set office days, empowering you to balance work and life in a way that works for you
  • Industry-leading family leave – Generous paid parental leave for all parents, along with support for life’s key moments
  • Health & wellbeing – Comprehensive support including mental health resources, wellbeing initiatives and employee assistance programmes
  • Career growth – Access to global opportunities, leading learning programmes and clear pathways for development
  • Inclusive culture – A values-led, inclusive environment where you can bring your whole self to work
  • Product perks – Employee discounts and experiences across our iconic portfolio

Commitment to Inclusion & Diversity:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. 

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. 

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. 

At Diageo, we pride ourselves on our fast paced, bold and agile culture. In order to ensure we’re supporting the performance ambitions of our team, applications for this role will close 21 days from the date of posting.

Worker Type :

Regular

Primary Location:

Sydney HQ

Additional Locations :

Job Posting Start Date :

2026-04-13