Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Insight Manager

Dentsu Group · Helsinki

Job Description:

Would you like to be part of dentsu, one of the world's leading marketing communication networks? Are you a research professional with a strong customer focus and a proven track record turning data and research into strategic initiatives that make a difference? If yes, keep reading!


Tasks & Responsibilities

  • You will be responsible for various types of research projects, ranging from target audience analyses to strategic research initiatives such as customer segmentations and Category Entry Point (CEP) studies.
  • You will work directly with clients in insight projects that have the potential to shape the strategy, marketing and R&D initiatives of some of the most iconic brands you’ll find in Finland and the Nordics.
  • You will be involved in developing dentsu’s Insight offering; what kind of research methodologies and methods should we use to tackle different problems, and how do we deliver exceptional value to our clients, while keeping a commercially sustainable team?
  • You will manage a portfolio of insight clients, working from A to Z by selling and scoping projects, and analyzing and presenting the results to the clients.

     

Qualifications

  • Minimum of 3-5 years of experience from equivalent positions.
  • Experience in serving clients and in serving as a trusted advisor.
  • Experience in translating data analysis into compelling stories and building engaging and visually appealing presentations.
  • Experience in utilizing quantitative research methods such as factor analysis/PCA, cluster analysis and regression analysis.
  • Hands-on experience running various quantitative methods and data analyses independently.
  • Being able to discuss the role of different frameworks and theories on a strategic level, including how to apply the latest academic research and theories.
  • Knowledge of which metrics and frameworks to use when driving (brand) growth, and experience and understanding of data theory in a marketing context.
  • A Master’s degree or equivalent from a relevant field.
  • Fluency in Finnish and English is required.

     

What We Offer

  • Get to work with some of the sharpest minds in Finland who have made dentsu the #1 agency in Finland (measured by 3rd parties Recma and COMvergence).
  • Work with tools like WARC & dentsu’s proprietary CCS planning suite & Attention Economy.
  • Be a part of an international network with great development opportunities.
  • Work with an unbeatable collection of Finland’s largest advertisers.
  • Work-life balance with hybrid and flexible arrangements.  
  • Comprehensive Benefits: Sports, culture, lunch, and wellbeing benefits, along with mental health support programs.  
  • A vibrant workplace in the heart of Hakaniemi.

     

About Dentsu   
Dentsu Group is a global marketing communications company headquartered in Tokyo, Japan. It is one of the largest advertising and media firms in the world. We offer a wide range of services in advertising, marketing, communication, and digital media, catering to clients across various industries.  Joining dentsu is an opportunity to produce career-defining work. Along the way, you will team up with inspiring colleagues and encounter a rich variety of clients, cultures, and experiences. We help clients win, keep, and grow their best customers and achieve meaningful progress for their businesses with best-in-class services and solutions in media, CXM, and creative. For more information, please visit www.dentsu.com.



Inclusion and Diversity:

At Dentsu we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

 

Contact:
We look forward to receiving your application for any questions, please contact the TA in charge of this role: Thomas Holley,  Senior Talent Acquisition Partner, EMEA, NE by email at: [email protected] EMEA, NE. #LI-MERKLE #LI-Onsite #LI-TH2

Location:

Helsinki

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent