Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Marketing Operations Manager

Decathlon Poland · San Francisco, CA, us

Location: Preference for candidates in Seattle or San Francisco 

Full-time role reporting to the interim CMO or Director of Operations, depending on candidate and internal structure.

We’re looking for a strategic, detail-oriented Marketing Operations Manager to build the systems, processes, and performance tracking that power our growing U.S. marketing team. In this new role, you’ll be the operational backbone of our marketing function—ensuring our sport, brand, and community marketers can execute efficiently and with impact.

You’ll own campaign planning frameworks, content production workflows, agency management, and marketing performance reporting. Your work will ensure consistency across channels and improve how we measure and maximize return on our marketing investments—especially in paid social and digital.

This role is ideal for someone who gets energy from building order out of creative chaos, loves enabling teams to move faster, and thrives in a fast-paced, collaborative environment. 

Top Objectives

  • Create internal systems for campaign planning, content development, testing, and optimization across marketing channels.

  • Maximize Return on Ad Spend (ROAS) by helping localize and optimize U.S. paid social and digital messaging within Decathlon’s global brand guidelines.

  • Build reporting tools and scorecards that track marketing performance and identify areas to improve efficiency and effectiveness.

  • Coordinate across brand, sport, and community marketers to ensure clear timelines, aligned deliverables, and consistent execution.

  • Manage the day-to-day operations with agencies and contractors, ensuring high-quality output and tight project tracking.

Key Responsibilities

  • Design and maintain campaign planning tools, content calendars, and project management workflows.

  • Run cross-functional campaign planning and status meetings, and ensure all deliverables and timelines are met.

  • Collaborate with internal teams and agency partners on media buying, content creation, and creative testing.

  • Build dashboards and scorecards in partnership with analytics to track ROAS, campaign performance, and content effectiveness.

  • Identify opportunities to improve processes, remove bottlenecks, and scale what’s working.

  • Ensure close coordination between U.S. and global marketing teams, enabling effective localization and feedback sharing.

  • 5–7+ years of experience in marketing operations, project management, or performance marketing.

  • Strong track record of building systems that enable efficient marketing execution across channels and teams.

  • Experience managing external agencies and vendors, especially in paid media and content.

  • Familiarity with digital performance metrics (ROAS, CTR, CAC, etc.) and marketing dashboards (Looker, GA4, Meta Ads Manager).

  • Organized, proactive, and detail-obsessed—strong at prioritization, follow-through, and cross-functional communication.

  • Comfortable in a startup or entrepreneurial environment where you’ll build as you go. Scrappy, to work with our limited internal marketing resources and excellent agency partners. 

  • Passion for sports, outdoor activities, or mission-driven brands is a plus.
  • Competitive salary
  • Hybrid office 
  • Healthcare Coverage (Full-time employees only)
  • Retirement plan contribution
  • Commuter benefit options
  • Employee discount
  • A learning environment where you can dive deep and make an impact
  • Opportunities for growth 

Salary Range: $130k-150k annually DOE

www.decathlon.com

Sports for all!!!