Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Account Manager - Healthcare advertising

Ddbhealthbarcelona · Barcelona, ES

Location: Torres Mapfre, Barcelona. 

About DDB Health Barcelona:

We are an agency specialized in Health and Wellness, here to revolutionize the world of health and well-being. We are brave and seek the difference in everything we do.

We are a diverse team, completely passionate about our industry. We have the experience and expertise to face any challenge, including those that seem impossible to solve. We have the right attitude to dare whatever comes our way. But, mostly, we are here to show that by combining creativity, science and strategy we can achieve a healthier world.

We belong to Omnicom Health, the largest healthcare marketing and communications network in the world, with more than a dozen companies and over 4,000 talented people specializing in every area of health. Our people come from every corner of science, medicine, marketing, and communications, partnering with clients—and connecting with each other— to achieve meaningful change through better, more innovative communications.

Role Focus:

Day-to-day lead of a strategically-minded high profile client as part of the Account Services team 

Key Responsibilities

Client Management:

  • Lead day-to-day contact for a dedicated portfolio of high profile healthcare brands liaising internally and externally (also with agency partners)
  • Understanding of both strategic thinking and project delivery, and able to flex nimbly between the two
  • High emotional intelligence, able to read a room and adapt communication for different audiences and cultures
  • Fluent English communication skills, both spoken and written, and able to communicate with confidence at all levels
  • Conveys ideas and information in an effective and clear, concise manner, verbally and in writing, in individual and group situations

Commercial:

  • Understanding of the commercial side of an agency and how we make money – track record of running buttoned-up accounts with all the t’s crossed and the i's dotted
  • Responsible for monthly revenue targets for your dedicated client portfolio and contributing to the agency’s annual profitability

Agency:

  • Integral and integrated member of the International Clients Services Team
  • Formal and informal mentor to more junior member of staff (with line management responsibilities)
  • Active and enthusiastic participant in new business activity and pitches

 

About you:

You are an experienced account manager who’s worked across various brands in different industries at creative agencies. Additional experience that’s beneficial but not mandatory includes healthcare, digital, and global – because that’s our day-to-day focus. 

You are passionate about health, strategy and creativity, and about the role that our work can play in promoting strong, well-informed decisions around health issues for all audiences. You enjoy working collaboratively and are able to speak from a strong basis of knowledge.

You are someone who thrives in a close team environment, working with and through others to solve business issues. Always seeking out solutions that work for all parties, you will use your experience and social understanding to influence both internally and externally. You’ll also be a firm believer in the importance of making work fun. It’s advertising, right? If we’re not having fun, we’re not doing it right.

Skills & Experience

  • Excellent command of the English language is essential due to the international nature of the business
  • Creative agency experience
  • Passion for data driven insights and how they inform strategy and creative development
  • Experience leading a team and managing clients, ideally at international and regional levels
  • Healthcare experience beneficial but not mandatory
  • Evidence of working across or with other disciplines, notably digital, will be a distinct advantage

Omnicom Health is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.