Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Business Development Representative

D2L · Kitchener, Ontario

Lee Poteck Full-time Looking to build a career in sales? The Business Development Representative is responsible for triag

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. 

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.


Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

Do you have a keen interest in eLearning? Are you looking to start a career in Sales? Good news! You have found the right opportunity to get you started. We are always on the hunt for our next great Business Development Representative at D2L!

Please note - this is a hybrid role - working out of our Kitchener office 3 days per week. 

JOB SUMMARY:

The Business Development Representative is responsible for promoting D2L Products and Services, establishing customer relationships, and providing qualified, motivated leads to the Sales teams. As a key member of the sales team, the successful candidate will have in-depth knowledge of the company’s solutions, competition, and a keen interest in the eLearning industry.  The primary market focus is the education and corporate sectors.

We are looking for an energetic, polished individual with exceptional communication skills and a talent for relationship building.  The successful candidate will gain expertise in accurately capturing and qualifying leads, effectively managing a sales pipeline, and achieving quarterly revenue targets.

This Business Development Representative provides a challenging career opportunity as well as career advancement within D2L.

How will I make an impact?

  • Responsible for exceeding objectives within your assigned territory
  • Able to understand and deliver D2L's unique value proposition and create solution vision with prospects
  • Actively participate in outbound calling campaigns to generate sales opportunities
  • Accurately capture and qualify leads gathered from tradeshows, webinars, inbound calls, and other marketing initiatives
  • Follow-up with existing D2L contacts and develop them into sales prospects
  • Distribute leads and make qualified appointments for Sales Executives
  • Monitor and respond to D2L Sales inbox and website inquiries – responding and re-directing incoming customer request for information, etc.
  • Create and update lead generation emails and phone scripts
  • Update customer interactions through the CRM tool
  • Complete sales reports and present findings to executive management
  • Conduct market research and keep updated on product and industry knowledge, competitors, and industry knowledge
  • Represent D2L at occasional tradeshows; some travel will be required

What you’ll bring to the role:

  • Interest in pursuing a sales career within a fast-paced, constantly changing environment
  • Pro-active and goal oriented with the ability to maintain consistent levels of customer activity to generate sales leads and meet achieve quarterly objectives
  • Excellent written and verbal communication skills
  • Excellent time management skills with the ability to multi-task and organize/prioritize work independently
  • Strong interpersonal and customer orientation skills with the ability to influence decision makers
  • Demonstrated ability to work individually and collaboratively within a team environment
  • Previous experience in eLearning, the education sector, enterprise software and/or high tech solutions providers preferred
  • Degree or diploma in Business, Marketing or related
  • AI Skills:
    • Experience using AI-powered sales engagement and CRM tools to optimize prospecting and outreach.
    • Ability to leverage AI tools to accelerate email drafting, lead research, and outreach personalization.
    • Comfortable interpreting AI-generated insights and using them to prioritize outreach and follow-up.
    • Curious mindset with a passion for experimenting with tools that improve workflow efficiency, including AI-based solutions.

This position is to fill an existing vacancy

The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range
$40,000$56,000 CAD

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:


 

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:

  • Impactful work transforming the way the world learns
  • Flexible work arrangements
  • Learning and Growth opportunities
  • Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
  • 2 Paid Days off for SkillsWave-related activities like exams or final assignments
  • Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
  • Retirement planning
  • 2 Paid Volunteer Days
  • Competitive Benefits Package
  • Home Internet Reimbursements
  • Employee Referral Program
  • Wellness Reimbursement
  • Employee Recognition
  • Social Events
  • Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.