Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Art Director

Critical Mass Group · Calgary

The Art Director is responsible for conceptual development and the execution of creative deliverables. These responsibilities include creating and communicating concepts, implementing marketing strategies and developing interactive design solutions. Reporting to the Creative Director, the Art Director will work with and lead a collaborative team of designers, copywriters and production specialists. Balancing creative thinking with interpersonal skills, this person will demonstrate an ability to justify concepts to both the client and the project team.

Contract Details: 

  • The contract will run from June 1 through September 25.

You Will: 

  • Develop concepts, communicate ideas, and design solutions that meet or exceed strategic objectives in a highly collaborative and iterative studio environment
  • Balance strategic development with client business objectives
  • Direct & delegate to core creative services disciplines (design, information architecture, audio design, production and copywriting)
  • Directly contribute to project design and development:
    - create storyboards / initial graphic concepts
    - conceive functional design solutions
    - create site grids and interface demos
  • Provide quality assurance of all creative deliverables
  • Mentor and coach team members through project development and performance management
  • Build and maintain a rapport with clients, partner agencies and vendors
  • Contribute to the innovative development of the creative department

You Have:

  • Strong design portfolio 5+ years design and interactive work experience
  • Experience leading a team of designers, production specialists and writers to creative excellence
  • Well-developed communication skills
  • Ability to think creatively and justify concepts to clients and team members
  • Experience with strategic brainstorming, campaign development, creative brief development and creative execution
  • Ability to work on multiple projects simultaneously
  • Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
  • Solid working knowledge of the latest design tools including Adobe CS, Sketch, Principle
  • Passion for interactive storytelling, ecommerce, product design, or design systems
  • Experience using video, motion samples and/or prototyping to sell your creative ideas to team members and stakeholders
  • Comprehensive understanding of interaction and UI design
  • Committed to the profession of visual communication

Critical Mass is an equal opportunity employer. 

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx