Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

VP, Media

Criticalmass · Chicago

As the VP of Media, you will lead the development and execution of media strategies across key client accounts. The ideal candidate brings over 10 years of diverse media experience, with a strong emphasis on digital, and has a proven track record of managing and developing high-performing teams of 10 or more professionals. This role requires a confident, decisive leader who excels in client-facing settings, communicates effectively, and drives strategy, planning, and recommendations grounded in data-driven insights. Your leadership will be integral in shaping and optimizing media strategies that deliver measurable results for our clients.


You Will:

  • Lead, mentor, and inspire a hybrid team (both in-person and remote).
  • Oversee client relationships, ensuring alignment with marketing goals and budgets.
  • Manage omni-channel campaigns and collaborate with social, creative, and other media teams.
  • Drive performance media strategies and optimization to ensure clients meet their KPIs.
  • Attend and lead regular client meetings.
  • Serve as a strategic advisor, guiding clients through the media planning process.
  • Collaborate closely with internal and external stakeholders to ensure seamless execution.
  • Partner with Strategy, Creative, Marketing Science, and Client Services leads across the organization.
  • Support Marketing and Media Managers with reporting templates, management, and client presentations.
  • Pull and deliver accurate data for initial analyses.
  • Provide insights on campaign analysis and optimization.
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Evaluate, build, and maintain relationships within the display and emerging media community.
  • Stay up-to-date on the latest trends in interactive marketing and media and advise the Marketing and Media teams accordingly.
  • Collaborate with cross-functional teams, including social leads, creatives, and account managers.

You Have:

  • Must have: Auto industry and agency experience.
  • 10+ years of comprehensive media experience, with a passion and focus on digital.
  • Proven experience managing and developing teams of 10+ professionals.
  • Strong leadership skills with the ability to make decisive decisions and maintain a confident, clear voice.
  • Expertise in using data to inform media strategy, planning, and recommendations.
  • Experience with both tier 1 and tier 2 media (national and regional).
  • Exceptional communication skills, particularly in client-facing settings.
  • In-depth understanding of key media channels, including search and social.
  • Ability to mentor and guide directors, supporting their professional growth.
  • Comfortable leading client meetings, driving performance media, and providing regular marketing pulse checks.
  • Demonstrated ability to lead and grow a team of media professionals.
  • Experience with eMarketer, Nielsen, and comScore.
  • Familiarity with Google Ad products.
  • Expert-level understanding of digital media and the digital landscape.
  • Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile, and emerging channels.
  • Passion for digital media and staying ahead of industry trends.
  • Flexible and adaptable to new situations and challenges.

Nice-to-Haves:

  • Experience with the OMNI marketing orchestration platform.

 What We Offer: 

  • Global maternity and parental leave 
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts 

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$185,000$210,000 USD

Critical Mass is an equal opportunity employer. 

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx