Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Account Executive

Creatify · Mountain View

About Creatify

Creatify is building the world’s first end-to-end AI advertising agent—a platform that automates the entire video ad lifecycle, from scripting and avatar-led generation to testing, optimization, and publishing across Meta, TikTok, YouTube, and more.

In just 18 months, we’ve surpassed $10 million in ARR, serving over 1.5 million users across 10,000+ teams. Leading brands—including Alibaba, HubSpot, Binance, NewsBreak, and Zumper—use Creatify to produce personalized, high-performing video ads in minutes.

We have raised $24M in funding from leading Silicon Valley firms including WndrCo, Kindred Ventures, Millennium New Horizons, NFDG, Comcast Ventures, Creator Ventures, Leadout Capital, Hat Trick Capital, and many more. Check out our latest coverage by Fast Company, TechCrunch, Bloomberg TV, and our recognition as one of IVP Enterprise AI 55 in 2024.

Based in Mountain View, we are a team of passionate AI researchers, engineers, and advertising veterans. Join us in reinventing the advertising industry with AI.

Roles and Responsibilities

  • Own the full sales cycle—from prospecting and demos to negotiation and close—for high-value opportunities.

  • Partner with leadership to structure and close strategic deals with enterprise and mid-market clients.

  • Maintain rigorous CRM discipline to ensure pipeline accuracy, forecasting precision, and data integrity.

  • Proactively identify and resolve bottlenecks across the funnel to accelerate deal velocity and improve conversion rates.

  • Collaborate with the CEO and GTM leadership to refine sales playbooks and outbound strategies as we scale.

  • Work closely with Marketing to align on lead quality, campaign performance, and conversion optimization.

  • Provide structured feedback to Product and Growth teams based on customer insights, objections, and emerging trends.

What We’re Looking For

  • 3+ years of B2B SaaS sales experience

  • Proven track record selling technical products (ACV $10K–$100K+) and navigating complex deals.

  • Strong understanding of digital advertising platforms (e.g., Facebook Ads, Google Ads). You know how to speak to ROAS, creative testing, and media buying metrics.

  • Excellent communication and organizational skills; strong CRM hygiene.

  • Strong coaching mentality; experienced in motivating early-career AEs.

  • Comfortable operating in a fast-paced, high-ambiguity startup environment.

  • Bonus: experience in performance marketing, creative tech, or GenAI tools, or selling to DTC brands, agencies, or mobile gaming teams.

Why Join Us

  • Work closely with the founding team and directly influence our go-to-market motion

  • Competitive salary, uncapped commissions, and meaningful equity

  • Full health, dental, and vision benefits

  • Remote-first team with a strong culture of execution and transparency

  • Be part of a product changing the future of creative and performance marketing

Creatify is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are an equal opportunity employer and highly value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.