Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Enterprise Sales Director

Covariance.ai · New York

About Covariance

Covariance is the most advanced audience engine ever built.  Our breakthrough AI customizes audiences for every brand and competitive set. Unlike traditional platforms that focus on existing customers, we give marketers a complete view of the entire market: competitors’ customers, your customers, and everyone else shopping in your space. Identify audiences you can win, activate them across channels, and measure lift – all powered by the Covariance Platform. Covariance turns population-scale data into real results.

+ We built the largest panel of anonymized, third-party consumer behavior data in the United States

+ We serve enterprise & mid-market retail, DTC, restaurants, transportation, subscription and more

+ Based on MIT research in specialized AI/ML for third-party data

+ Team of 30 headquartered in NYC

+ Winner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watch

The Opportunity

We’re looking for an Enterprise Sales Director to scale the next generation of customer intelligence platforms. Reporting into the VP of Sales, you’ll own a book of strategic business — from initial outreach through expansion — while helping shape the go-to-market playbook for future hires. Expect close collaboration with the founders, Product, and Customer Success.

Responsibilities

  • Full-Cycle Enterprise Sales: prospect, qualify, demo, scope, negotiate, and close 6-7 figure ACV deals with senior marketing stakeholders
  • Pipeline Generation: build and maintain a 3–4x pipeline through a mix of outbound, product-led inbound, and your existing C-level network
  • Value-Driven Storytelling: translate Covariance’s alternative-data capabilities into concrete outcomes — incremental ROAS, share-of-wallet gains, and faster campaign lift

Qualifications

  • Proven Enterprise Seller: 7–10 years closing new-logo SaaS deals >$100k ACV with enterprise or large mid-market marketing teams with a consistent track record of meeting or exceeding quota
  • Channel Sales Acumen: Experience co-selling and enabling partner account teams to drive pipeline
  • Marketing Fluency: comfortable speaking in CAC, LTV, ROAS, incrementality, and audience segmentation; able to map our platform directly to these metrics
  • Self-Starter in Early-Stage Settings: experienced operating without extensive support infrastructure and willing to build processes from scratch
  • Sales Process Builder: hands-on experience implementing and optimizing modern sales stacks and stage-gated pipelines
  • Enterprise Procurement Knowledge: familiar with security assessments, privacy reviews, and multi-stakeholder approvals across Marketing, Finance, Procurement, and IT
  • Analytical & Technical Acumen: able to demo data products, discuss API integration at a high level, and address questions about data validity and methodology

Nice to haves

  • Success selling PLG-assisted enterprise deals (free-to-paid conversion, usage-based expansion)
  • Existing relationships in QSR, retail, subscription/e-commerce, or multi-location consumer services
  • Background with alternative/3P data products
  • Formal sales training (MEDDPICC, Challenger, Command of the Message)

Compensation & Benefits

  • The salary range for this position is $360,000 - $400,000 OTE (50/50 split) per year. We also offer equity compensation in the form of options.
  • Free health, vision, dental insurance
  • 401k with match
  • Unlimited PTO + 13 company holidays 
  • Daily Grubhub lunch stipend
  • Pre-tax commuter benefits

Location

This position is a hybrid work role, where employees will be expected to be in the Manhattan office 2-3x a week.